 | | More on Lego becoming a household name? Brand —Ashley Glennon
| | | | To complement this string, the latest press releases from the LEGO Company state... "...By the year 2005, the company wants the LEGO brand to be the strongest in the world among families with children." This should indeed be an achievable goal, as (...) (25 years ago, 12-Jul-00, to lugnet.general)
| | | | | | | | | | Re: More on Lego becoming a household name? Brand —Matthew Karius
| | | | | I think Lego is well on its way towards meeting its goal. I'll bet that if you ask almost any parent if they know what Legos are they'll say yes. I think the same could be said for most kids but they have to make the kids want the sets. I'd like to (...) (25 years ago, 12-Jul-00, to lugnet.general)
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