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    Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!) —James Brown
   (...) It occures to me to wonder: Perhaps the SW sets aren't Jr-ized because LEGO could be certain of selling enough to make a good profit, even with a narrower margin? Perhaps LEGO's market analysis indicates that in general they need to have X (...) (24 years ago, 12-Jan-00, to lugnet.general, lugnet.starwars)
   
        Re: Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!) —Jim Stroot
   (...) due in part to the control that the merchandising division of Lucasfilm exerts over TLC's designs. I've read that many of the toys that Hasbro/Kenner produces are closely reviewed by Lucasfilm for quality and realism. But that doesn't mean (...) (24 years ago, 12-Jan-00, to lugnet.general, lugnet.starwars)
 

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