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That is bad, though since I'm taking Sociology this semester, I have to
look at how the culture of where this company exists is much different
than ours in the US. You notice how those products do sell better in
europe than the US, and you can be pretty sure it's because of the
marketing. Even though it's not a good strategy for the US. it must be
for the EU countries. Which is something Lego Marketing should probably
dig a little deeper into. Even though this world is so globally
interdependant, it's light years away being in the same cultures.
Tamy
"Stands back and watches this thread die"
Matthew Miller wrote:
>
> The basic existence of a special dumbed-down and pinked-up segment of the
> LEGO universe designated for girls (and the corresponding boys-only
> restriction for Technic and even System) is bad enough, but check out this
> quote from the Scala web site:
>
> <URL:http://www.lego.com/catalog/eur/product.asp?number=3135>
>
>
> "I bought the faciest [sic] summer wear in Marita's fashion shop. I am
> sure Christian will like it"
>
> Lego for boys is ("juniorization" not withstanding) about creative building
> and play. It's about imaginative scenarios and encouraging kids to stretch
> their minds.
>
> Lego for girls is about learning that the important thing is to please the
> man in your life.
>
> --
> Matthew Miller ---> mattdm@mattdm.org
> Quotes 'R' Us ---> http://quotes-r-us.org/
--
Keep on Bricken'
-Tamy
Follow the bouncing boxes!
http://home.att.net/~mookie1/jambalaya.html
http://home.att.net/~mookie1/
http://mookie.iwarp.com/ (mirror site)
Lego isn't a toy, it's a way of life!
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