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 Dear LEGO / 727
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Subject: 
Re: Horrible quote from the Scala web catalog
Newsgroups: 
lugnet.dear-lego, lugnet.scala
Date: 
Sun, 12 Dec 1999 06:12:09 GMT
Viewed: 
4788 times
  
Matthew Miller wrote, commenting on Lego's Scala marketing:

"I bought the faciest [sic] summer wear in Marita's fashion shop. I
am  sure Christian will like it"

Lego for boys is ("juniorization" not withstanding) about creative building
and play. It's about imaginative scenarios and encouraging kids to stretch
their minds.
Lego for girls is about learning that the important thing is to please the
man in your life.

And about how to buy stuff. After all, isn't that what life's all about
- buying stuff? Gotta get them started young...

Sometimes I despair when even Lego does this!

Kevin

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Message is in Reply To:
  Horrible quote from the Scala web catalog
 
The basic existence of a special dumbed-down and pinked-up segment of the LEGO universe designated for girls (and the corresponding boys-only restriction for Technic and even System) is bad enough, but check out this quote from the Scala web site: (...) (25 years ago, 11-Dec-99, to lugnet.dear-lego, lugnet.scala, lugnet.general)

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