Subject:
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Re: What happened to the original list of Core Values?
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Newsgroups:
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lugnet.lego, lugnet.faq
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Date:
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Thu, 26 Apr 2007 21:25:43 GMT
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Viewed:
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114 times
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In lugnet.lego, Suzanne Rich wrote:
> I've been looking around online for a copy of the LEGO Company's famous list of
> Core Values
Ah, here it is. From the book, "50 Years of Play":
The 10 LEGO Criteria for a good toy, guidelines for development of the product:
10 Important LEGO features
1. LEGO = unlimited play potential
2. LEGO = for girls, for boys
3. LEGO = fun for every age
4. LEGO = year-round play
5. LEGO = healthy, quiet play
6. LEGO = long hours of play
7. LEGO = development, imagination, creativity
8. LEGO = the more LEGO, the greater its value
9. LEGO = extra sets available
10 LEGO = quality in every detail
And of course there was the motto from the 1930's"
"Only the best is good enough."
So, perhaps I was incorrect in having thought this list was of "core values". It
seems like they were more like "product guidelines". (sorry!)
According to a press release in 2001, the core values were: imagination,
creativity and fun. The newest diagram adds two more: quality and learning.
-Suz
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Message is in Reply To:
 | | What happened to the original list of Core Values?
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| I've been looking around online for a copy of the LEGO Company's famous list of Core Values (which they had showed off until at least.. 1999?) But I'm stumped! I don't even see it in our old rtl FAQs. Does anyone have a copy they can post here? And, (...) (18 years ago, 26-Apr-07, to lugnet.lego, lugnet.faq)
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