The LEGO Company : 3656


LEGO Company / 3656	3655 \| 3657

Subject:	What happened to the original list of Core Values?
Newsgroups:	lugnet.lego, lugnet.faq
Date:	Thu, 26 Apr 2007 20:54:58 GMT
Viewed:	18976 times

I've been looking around online for a copy of the LEGO Company's famous list of Core Values (which they had showed off until at least.. 1999?) But I'm stumped! I don't even see it in our old rtl FAQs. Does anyone have a copy they can post here? And, LEGO Company, why is the list missing from the LEGO website? Have the values been replaced with by your new (rather vague) diagram? If so, when exactly did the original list go away? (curious) As I recall, some were: - quiet play - fun for both girls and boys - more product equals more possibilities - [something about quality] - [something about timelessness?] - [something about creativity/imagination] I'm embarrassed that I can't remember them. :-/ I guess I'll look for an old copy of their press kit... -Suz

Message has 2 Replies:

		Re: What happened to the original list of Core Values?
(...) I just read them on the BrickFetish site: (URL) Main thomasmain@charter.net (18 years ago, 26-Apr-07, to lugnet.lego, lugnet.faq)

		Re: What happened to the original list of Core Values?
(...) Ah, here it is. From the book, "50 Years of Play": The 10 LEGO Criteria for a good toy, guidelines for development of the product: 10 Important LEGO features 1. LEGO = unlimited play potential 2. LEGO = for girls, for boys 3. LEGO = fun for (...) (18 years ago, 26-Apr-07, to lugnet.lego, lugnet.faq)

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