Subject:
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Re: A BricksWest Critique?
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Newsgroups:
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lugnet.events.brickswest
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Date:
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Tue, 23 Jul 2002 20:23:49 GMT
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Viewed:
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3648 times
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Note also, they don't HAVE to be fullpage additions to the catalog. They can
simply be a cardstock insert stapled in the center with the order form, so that
allows making changes closer to BW'03 without affecting the full S@H catalog
layout (as changes to a catalog layout at the last minute are usually dropped
because of the hassle involved in affecting the ENTIRE layout).
It doesn't even need to be a color cardstock insert, B&W would do, as long as
the info is THERE.
Adrian Egli wrote:
> Myself and others of SCLTC have begun our own little private discussion for
> BW'03 (just before Todd put up his post on LUGNET, coincidence???).
>
> I noted to the club LEGO has to do a better job promoting the event. Yes, I
> know BW'02 was a "first time" and LEGO could only put a small snip in their
> magazine just before the show. My suggestion is if LEGO is going to really
> give its all for BW'03 then do it through a means that will really catch
> attention.
>
> I don't have full access to LEGO's consumer database but I imagine they send
> out more SAH catalogs than Mania magazines. So, doesn't it make sense that
> LEGO should do full announcement of BW'03 in its Holiday and January SAH
> catalogs for this February event? Some investigating on my own of SAH
> catalogs of 2K showing the LEGO Club Nation Convention (later known as
> Kidvention) show it on pg. 24 of the January edition and pg. 16 of the
> Spring one. Both are full page announcements of this event.
>
> Now if LEGO were to print such full page announcements in its Holiday and
> January catalogs, they would not only catch the kids eye but possibly that
> parent looking for that holiday gift while browsing the holiday catalog.
> OK, so January does't work quite like that (unless mom/dad/aunt/uncle gave
> jr. a sweater instead of a Legend set he sooo asked for!), but kids and most
> AFOLs I know look forward to the January one because of the new stuff.
>
> And, of course, put the announcents on LEGO.com and Mania too.
>
> Understandably, this would be an issue to be taken up with LEGO and done
> before they start printing those catalogs (and soon).
>
> Adrian Egli
> http://www.scltc.org/
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Message is in Reply To:
 | | Re: A BricksWest Critique?
|
| Myself and others of SCLTC have begun our own little private discussion for BW'03 (just before Todd put up his post on LUGNET, coincidence???). I noted to the club LEGO has to do a better job promoting the event. Yes, I know BW'02 was a "first time" (...) (24 years ago, 11-Jul-02, to lugnet.events.brickswest)
|
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