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In lugnet.events.brickfest, Larry Pieniazek wrote:
> Here are the first few questions
>
> Colors:
> A:
> Jake is answering the color qiuestion: We had to (see text) but we did not
> communicate right. They are NOT coming back. but...
> we are going to try to produce some old colors in bulk... 10000 bags of each
> of several SKUa and when they are gone they are gone.
> Q: mosaics"
> A: everything produced in 2004 will be new.
> Q:Jason Krish: CC: Would any (new) Classic Space/Castle Legends be with the
> old or new light grey??
> A: New production, new gray
Had I beed at BF PDX, I would have wanted to ask the following questions:
1. How many staffers lost or will will lose their jobs as a result of this
color chage fiasco??
I know if I were KKK, I would discharge the entire marketing team, the research
team, and any outside firms or contractors involved with the color change
fiasco. I would proabably also fire those who authorized this monstrous mistake
and the engineers who developed the horrible new colors.
2. How low are first-quarter sales in 2004 worldwide and how much is attributed
to the color change disaster?? What is the expected finacial loss as a result
of the color change??
3. Has anyone at Lego heard of Coca-Cola?? They tried to change their formula,
lost huge amounts of money, and SWITCHED BACK to the original formula. It
seems any lesson taught there has not been learned by anyone at TLC.
4. Why has this color change NOT beem marketed?? IF it is such a good thing,
such as "New and Improved Colors" then why is it not presented as such??
This lack of marketing and communication about a product change means to me,
personally, that Lego is trying to sneak it in the back door. Either that, or
their marketing experts and consultants were asleep during Marketing 101.
5. How are AFOLS who put on public events suppoed to answer or comment on the
color changes??
I know I only have NEGATIVE things to say about it, and as such may have trouble
in future being diplomatic about it. In a big way, I don't even want to do
public events with Lego anymore because I don't want to be put in that
situation. If I cannot say anything good, perhaps I should not say anything at
all, which means I stay home!
Most sincerely,
__Kevin Salm__
LUCNY
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Message has 4 Replies:
 | | Re: General session Q&A
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| <snipped> (...) this (...) I would be willing to bet not a single one. The ones that will lose their jobs are the line workers. The first to go when a company runs into a financial downturn. (...) research (...) mistake (...) Could not agree with (...) (21 years ago, 16-Feb-04, to lugnet.events.brickfest, lugnet.lego)
| | | Re: General session Q&A
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| In lugnet.events.brickfest, Kevin Salm wrote: snipped (...) Maybe public events are what we need to do most. As you said, LEGO is doing a rather poor job getting word out to the public of this color change. I have told many of my cousin's kids if (...) (21 years ago, 16-Feb-04, to lugnet.lego)
| | | Re: General session Q&A
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| (...) This isn't necessarily true, but it's got some good parallels. Popular wisdom holds that Coca-Cola pretended to change their formula to be more "Pepsi-like," then staged giant well-publicized "protests" against themselves. They got a couple (...) (21 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego)
| | | Re: General session Q&A
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| (...) Actually the Coca-Cola formula has changed many times over the years (for example they switched from sugar to corn syrup when sugar prices went up) and only the New Coke was advertised. (...) Just like Coke does not advertise its minor changes (...) (21 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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Message is in Reply To:
| | General session Q&A
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| Here are the first few questions Colors: A: Jake is answering the color qiuestion: We had to (see text) but we did not communicate right. They are NOT coming back. but... we are going to try to produce some old colors in bulk... 10000 bags of each (...) (21 years ago, 16-Feb-04, to lugnet.events.brickfest)
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