Subject:
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Re: Western LUG Convention
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Newsgroups:
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lugnet.events
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Date:
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Thu, 19 Jul 2001 04:27:08 GMT
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Viewed:
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532 times
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In lugnet.events, William R. Ward writes:
> I am concerned, however, about the tone that Kevin Loch used in his
> recent message (http://news.lugnet.com/events/?n=409) about the
> service mark. I sympathize fully with his desire to protect the name,
> but I wish that everyone would see that there is no threat to the
> existing Brickfest. Nobody is trying to destroy the identity of
> Brickfest.
People may not be intentionally trying to destroy the name, but using it
generically DOES disassociate the name with the event. Just as calling any
soda a "Coke" or Megabloks "Legos" or a Canon copier a "Xerox Machine"
disassociates the name with the company. When people hear "Brickfest," we want
them to think of our event in DC. This has nothing to do with ego or anything,
rather, it is because we worked very hard to make it what it is. In addition,
I feel it is a matter of respect. By using it generically, you are
disrespecting the hard work we put into it, the same as going into a Lego store
and asking for the "Nascar Legos" (which are actually MegaBloks) disrespects
the Lego brand.
Well, that's my ¥2. :)
Jeff
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Message is in Reply To:
 | | Western LUG Convention
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| Matthew Gerber (in (URL) suggested calling it "BricksWest" and I think that's a great idea. It should be different enough from "Brickfest(sm)" to avoid offending the owners of that service mark, yet similar enough for it to be clear what it is to (...) (23 years ago, 18-Jul-01, to lugnet.events)
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