Subject:
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Re: Lego to revive Duplo and scrap "Lego Explore"
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Newsgroups:
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lugnet.mediawatch, lugnet.duplo
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Date:
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Thu, 23 Jun 2005 16:20:19 GMT
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Viewed:
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170 times
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In lugnet.mediawatch, Rob Antonishen wrote:
> From the Article:
>
> [Embattled toy giant Lego is performing a dramatic U-turn by scrapping its
> pre-school Lego Explore range and reviving the classic Duplo products in its
> place.]
>
> {Lego confirmed that it was scrapping its Explore range because of poor sales,
> which contributed to annual losses of 1.4bn DKK (£129m) last year.}
>
> Read the rest here:
> <http://www.brandrepublic.com/bulletins/design/article/201450/lego-axes-range-preschool-rethink/>
Yup - I was very happy with this news when it was announced over a year ago ;)
Still good news :) Never did like the Explore name.
Mark P
Collector of DUPLO promo bricks
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