[Embattled toy giant Lego is performing a dramatic U-turn by scrapping its
pre-school Lego Explore range and reviving the classic Duplo products in its
place.]
{Lego confirmed that it was scrapping its Explore range because of poor sales,
which contributed to annual losses of 1.4bn DKK (£129m) last year.}
(...) Yup - I was very happy with this news when it was announced over a year ago ;) Still good news :) Never did like the Explore name. Mark P Collector of DUPLO promo bricks (19 years ago, 23-Jun-05, to lugnet.mediawatch, lugnet.duplo)
(...) I read a nice analysis of that move in (URL) yesterday. :) Also from the same article: Separately, Marketing can reveal that Lego has signed a partnership with Formula One World Championship-winning team Ferrari. Great, yet more Ferrari (...) (19 years ago, 23-Jun-05, to lugnet.mediawatch, lugnet.duplo, FTX)
