MediaWatch : 1879


MediaWatch / 1879	1878 \| 1880

Subject:	Re: Lego to revive Duplo and scrap "Lego Explore"
Newsgroups:	lugnet.mediawatch, lugnet.duplo
Date:	Thu, 23 Jun 2005 16:21:28 GMT
Viewed:	8506 times

In lugnet.mediawatch, Rob Antonishen wrote:

Embattled toy giant Lego is performing a dramatic U-turn by scrapping its pre-school Lego Explore range and reviving the classic Duplo products in its place.

I read a nice analysis of that move in BrickJournal yesterday. :)

Also from the same article:

Separately, Marketing can reveal that Lego has signed a partnership with Formula One World Championship-winning team Ferrari.

Great, yet more Ferrari models. Don’t they already have half a dozen of these, at various sizes? The last catalog made me actually say, to nobody in particular, “What is it with these guys and Ferraris?” Sure, one Ferrari model is fine, but do we need so many?

But maybe I’m just not a car person. :)

Best,
– Joe

Message has 1 Reply:

		Re: Lego to revive Duplo and scrap "Lego Explore"
This was covered in Lego's 2003 annual report. More recently, in Lego's 2004 annual report, they say that Duplo contributed to their operating profit in 2004. The item about the operating profit in 2004 is one of the positive notes in the overall (...) (19 years ago, 24-Jun-05, to lugnet.mediawatch, lugnet.duplo, FTX)

Message is in Reply To:

		Lego to revive Duplo and scrap "Lego Explore"
From the Article: [Embattled toy giant Lego is performing a dramatic U-turn by scrapping its pre-school Lego Explore range and reviving the classic Duplo products in its place.] {Lego confirmed that it was scrapping its Explore range because of poor (...) (19 years ago, 23-Jun-05, to lugnet.mediawatch, lugnet.duplo)

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