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Subject: 
Re: LEGO fires CEO Plougman - concentrates on bricks
Newsgroups: 
lugnet.general, lugnet.duplo
Date: 
Thu, 8 Jan 2004 19:13:45 GMT
Viewed: 
282 times
  
In lugnet.lego, Jason J. Railton wrote:
In lugnet.lego, James Stacey wrote:
working link ;)
<http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=3380>

Does this:¬
{"The future strategy of the LEGO Company will emphasise the core products,
including a re-launch of the pre-school products."}¬ mean they'll be calling
it {[Duplo]} again?¬ ¬
Jason Railton
In the Danish TV tonight Kjeld Kirk Kristiansen said, thet the change from Duplo
to Explorer had been a fatal mistake, as the sales had HALVED!! So, yes, I guess
that'll mean that they'll return to the DUPLO branding.

Arne, Copenhagen



Message has 1 Reply:
  Re: LEGO fires CEO Plougman - concentrates on bricks
 
I can't tell you how many people I have helped in the Lego aisle this past year. People looking for Duplo size Lego were confused. These people were buying products for children that were not their own. (Individuals not familiar with the product (...) (21 years ago, 8-Jan-04, to lugnet.general, lugnet.duplo)

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