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    So what is "Explore" anyway? (Was Re: LEGO stops DUPLO) —Deidre Rushton Brumby
   (...) So now the question is: What's actually changing? The concepts behind "Explore" seem to be what Lego has always been pushing anyway, so is this merely a marketing change or is it really a "new system"? I guess the answer to this will come when (...) (23 years ago, 14-May-02, to lugnet.duplo)
   
        Re: So what is "Explore" anyway? (Was Re: LEGO stops DUPLO) —Jeff Findley
   (...) Sounds like rebranding, like they did with Basic a while back. Changes are always made to lines to make them popular. However, sometimes the marketing guys think they *need* to change the name. Jeff (23 years ago, 14-May-02, to lugnet.duplo)
 

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