 | | Re: So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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(...) Sounds like rebranding, like they did with Basic a while back. Changes are always made to lines to make them popular. However, sometimes the marketing guys think they *need* to change the name. Jeff (23 years ago, 14-May-02, to lugnet.duplo)
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| | Re: LEGO stops DUPLO - PRESS RELEASE
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Deidre, Thanks for posting the press release... I will be interested to see what Lego brings to the table in June. I wonder if Lego feels having sub-brands, such as Duplo, Primo, System, etc. dilutes the message and power of the main "LEGO" brand? (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
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| | So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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(...) So now the question is: What's actually changing? The concepts behind "Explore" seem to be what Lego has always been pushing anyway, so is this merely a marketing change or is it really a "new system"? I guess the answer to this will come when (...) (23 years ago, 14-May-02, to lugnet.duplo)
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| | Re: LEGO stops DUPLO - PRESS RELEASE
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(...) The press release has just appeared at lego.com, Duplo name is going but apparently the bricks themselves will remain: May 14 2002 LEGO DUPLO brand disappears - but bricks live on One of the fundamental changes in connection with the LEGO (...) (23 years ago, 14-May-02, to lugnet.general, lugnet.duplo)
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| | Re: LEGO stops DUPLO
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My peers at work are all having babies lately. They are buying Megabloks, the really mega kind, probably because they are just cheaper. This is not a real poll, just alarming anecdote. Come to think of it, TRU has a heck of a lot more of that brand (...) (23 years ago, 14-May-02, to lugnet.duplo)
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