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In reference to the bringing back vintage sets... I believe I saw in Service
Merchandise that Hot Wheels cars are being re-released in their vintage
packaging. The way they tell which are the "real" old cars, is by making the
reproductions in a new color. I doubt Mattel is experiencing Cannibalization
due to this new line. I think Lego could easily do the same. For example the
375 Castle in blue. (Add two more cents to the pot).
-Nick
Janet Zorn wrote in message ...
>
> Justin M. Kopp wrote in message
> <3675ACE6.1098A924@projsolutions.com>...
> :But, as shown in a recent thread
> :either here on on RTL, it could effect what is considered to be a
> *real*
> :set, ei, buying the galxy explorer in '79. People could buy the
> "meta"
> :set and then build the explorer, then auction it saying "Galaxy
> :Explorer. Good condition. No Box, instructions printed from
> kl.net."
> :It could kill the value someone has in their oringanlyy bought set.
>
>
> I'm trying to think whether the idea should be appealing to TLG.
> Afterall, *that* is what is ultimately going to come out.
>
> I think it would. Viz the following:
>
> 1. Several toy makers are doing this sort of thing. Tonight I saw the
> "same" GI JOEs that my brother and I had as kids near the end of the
> Vietnam War. There was an Encyclopedia of GI JOE stuff throughout
> history. Etc. It brought back lots of great memories.
>
> 2. As long as they didn't extend this plan to anything too recent (in
> collectors terms that may mean the last 20-25 years), then it should
> not have much effect on TLG profits to devalue the existing stock of
> old sets. What they have to be concerned about is people not buying
> today because they figure it will be made available in the future. I
> doubt that collectors make up enough of the TLG sales to make them
> worry about irritating such people.
>
> A couple reasons to doubt the plan.
>
> 1. If TLG really believes in its new themes then bringing the old out
> is not a great idea. It would create canibalizing within the brand.
> (Help me out marketers, isn't that what it is called?)
>
> 2. You don't see really currently successful brands doing this.
> Barbie. Look at all the stuff they churn out so often. Certainly some
> people would really like to get their hands on the first Barbie maxi
> dress or halter top or whatever. But to my knowledge Barbie never
> looks back at any of those broken hearts. GI JOE on the other hand was
> pretty much a dead brand when they started reissuing the old sets. (Is
> he called GreI Joe? 8-b )
>
> DJ Zorn
>
>
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Message is in Reply To:
 | | Re: Lego Meta Sets
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| Justin M. Kopp wrote in message <3675ACE6.1098A924@p...ns.com>... :But, as shown in a recent thread :either here on on RTL, it could effect what is considered to be a *real* :set, ei, buying the galxy explorer in '79. People could buy the "meta" (...) (26 years ago, 15-Dec-98, to lugnet.general, lugnet.dear-lego)
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