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 Dear LEGO / 5373
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Subject: 
Re: Some things I'd like for 2006
Newsgroups: 
lugnet.dear-lego
Date: 
Mon, 2 Jan 2006 20:09:40 GMT
Viewed: 
5487 times
  
On 31/12/05, David Simmons <xenobuzz@earthlink.net> wrote:
1.  Stop with the slapdash box packaging.  Opening a box and finding a bunch
of bags sloshing around inside feels very dismissive, plus you are
guaranteeing that either the instruction manual and/or the sticker sheet
will be crumpled/damaged.

What would be a real bonus would be sets with seriously nice sorter
trays, and the parts in bags inside them. One of my favourite things
about the large buckets was the fact that the buckets offer more use
than the simpler boxed sets. Also, for the cardboard outers, could you
stop putting the punch through circle seal on smaller set, they
guarantee a torn box when opened - there must be a nicer way that
allows retention of the boxes in good nick.

2.  For the instruction manuals, print black parts in pure black with white
outlines like you used to do.  Black and dark stone are now pretty much
indistiguishable from each other which makes model construction more
difficult.

It is also even more difficult when these are mixed with the pearly
parts that were sets like the recent technic plane. Perhaps better
ways of distinguishing these colours need to be thought out.

3.  Back off on the franchises if possible.  You're better off creating and
selling a product line that is distinctly yours.  The Vikings, Dinosaur
Attack and Designer sets rock in this regard.  That is the way to a
profitable future.

4.  Less Bionicle in the rest of the product line.  These parts have
extremely low compatibility with bricks and plates because the part designs
are so completely different from the System sets.  IMHO, they just don't
look right.

Taking these two points furthar, I see nothing wrong with sticking
your neck out and creating more parts but do think through
compatibility, and usability with the rest of the system. With the
technic line, the very versatile, yet quite impressive universal sets
you used to do were great, how about some new sets (of most lines)
which have this versatility. Dont completely write off licenses
though, if the sets are well designed, instead of just cheap shots at
a franchise, and the sets actually show real extended play when used
with the rest of the system, they will be more appealing than they are
now.

5.  Consider dropping the ban against modern military sets.  It would be so
awesome to build a Technic F-14 Tomcat with working swing wings, powered
landing gear and fiberoptic engines.  Plus, you're leaving this arena open
to your competitors to build a niche for themselves despite the fact that
their product is inferior.

Difficult one this, one of Lego's great claims is that they dont
produce overtly violent sets. But capturing some of the magnificence
of these as sets, like the Tomcat, the Apache Helicoptor or a
challenger tank would be quite a good move. Maybe they could be
altered just enough to maintain the position, by not actually placing
weapons on them. Not an easy proposition. Maybe one way to get some
interesting licensing, and technically excellent and magnificent sets
is to go for a Thunderbirds license, and design very functional
versions of their signature vehicals. Even mini-set pods are doable
under this as Thunderbird 2 pods. In fact, the set of these crazy
puppet shows with lots of interesting tech, is ripe for turning into a
large range of licensed sets.

I am intrigued by the new direction of the Exo-force sets, and I am
hoping for some large system/technic collaborations to produce really
functional and good looking mechs.

Cheers and happy new year all,
Danny
--
Danny Staple MBCS
OrionRobots
http://orionrobots.co.uk
(Full contact details available through website)



Message has 3 Replies:
  Re: Some things I'd like for 2006
 
(...) Ooh, Thunderbirds. What a great idea. With minfig Thunderbird characters of course. The Exo-force sets caught me by surprise in the local TRU. The staff had put the sets on different shelving from the rest of the Lego stock. The boxes are so (...) (19 years ago, 2-Jan-06, to lugnet.dear-lego)
  Re: Some things I'd like for 2006
 
(...) In the 4403 Air Blazers set, there are a number of models (including the helicoptor and the large fighter jet) that are suggestive of military hardware without being actually military. (19 years ago, 2-Jan-06, to lugnet.dear-lego)
  Re: Some things I'd like for 2006
 
(...) I understand where you're coming from Danny, but I've always found this response from TLG to be hypocritical to the max. At least half of the themes that TLG now produces is OVERFLOWING with violence! Okay, so they're not using modern military (...) (19 years ago, 3-Jan-06, to lugnet.dear-lego)

Message is in Reply To:
  Some things I'd like for 2006
 
1. Stop with the slapdash box packaging. Opening a box and finding a bunch of bags sloshing around inside feels very dismissive, plus you are guaranteeing that either the instruction manual and/or the sticker sheet will be crumpled/damaged. 2. For (...) (19 years ago, 31-Dec-05, to lugnet.dear-lego)

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