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 Dear LEGO / 5304
5303  |  5305
Subject: 
Re: Why not smaller & more affordable for all?
Newsgroups: 
lugnet.build.microscale, lugnet.dear-lego
Date: 
Thu, 21 Jul 2005 12:40:36 GMT
Highlighted: 
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In lugnet.build.microscale, Jason Spears wrote:
   In lugnet.build.microscale, Jeff Szklennik wrote:
   This is an example of unwise marketing/pricing on the Lego Co.‘s part (IMHO). To make these more widely accessible, the sets should have been sold per individual winner (just the pirate ship, just the Statue of Liberty, etc.) to keep the price less, starting around $10 or $15

I have to agree. While I’m delighted with the idea of the lego factory sets and keen on getting the models that are available, I’m just not liking the prices. I don’t make a habit of buying $40, $70, & $130 sets. $15-20 sets are more my speed. Even if I ended up spending the same amount overall, something in my head is agast at spending $130 on one set, but isn’t at buying 13 $10 sets.

I’m 80% sure (guesswise) that the reason is “we don’t have enough SKUs”... This seems to me a sign of internal breakage, LEGO needs to fix their systems so they can have more SKUs without it costing them a lot more.



Message has 1 Reply:
  Re: Why not smaller & more affordable for all?
 
. (...) How much does it cost to have some more numbers?! Tim (19 years ago, 21-Jul-05, to lugnet.build.microscale, lugnet.dear-lego, FTX)

Message is in Reply To:
  Re: Why not smaller & more affordable for all?
 
(...) I have to agree. While I'm delighted with the idea of the lego factory sets and keen on getting the models that are available, I'm just not liking the prices. I don't make a habit of buying $40, $70, & $130 sets. $15-20 sets are more my speed. (...) (19 years ago, 21-Jul-05, to lugnet.build.microscale, lugnet.dear-lego, FTX)

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