Dear LEGO : 5303


Dear LEGO / 5303	5302 \| 5304

Subject:	Re: Why not smaller & more affordable for all?
Newsgroups:	lugnet.build.microscale, lugnet.dear-lego
Date:	Thu, 21 Jul 2005 11:50:20 GMT
Viewed:	398 times

In lugnet.build.microscale, Jeff Szklennik wrote:

This is an example of unwise marketing/pricing on the Lego Co.‘s part (IMHO). To make these more widely accessible, the sets should have been sold per individual winner (just the pirate ship, just the Statue of Liberty, etc.) to keep the price less, starting around $10 or $15

I have to agree. While I’m delighted with the idea of the lego factory sets and keen on getting the models that are available, I’m just not liking the prices. I don’t make a habit of buying $40, $70, & $130 sets. $15-20 sets are more my speed. Even if I ended up spending the same amount overall, something in my head is agast at spending $130 on one set, but isn’t at buying 13 $10 sets.

-Jason

Message has 1 Reply:

		Re: Why not smaller & more affordable for all?
(...) I'm 80% sure (guesswise) that the reason is "we don't have enough SKUs"... This seems to me a sign of internal breakage, LEGO needs to fix their systems so they can have more SKUs without it costing them a lot more. (19 years ago, 21-Jul-05, to lugnet.build.microscale, lugnet.dear-lego, FTX)

Message is in Reply To:

		Why not smaller & more affordable for all? was Re: LEGO Factory sets
(...) SNIP (...) SNIP This is an example of unwise marketing/pricing on the Lego Co.'s part (IMHO). To make these more widely accessible, the sets should have been sold per individual winner (just the pirate ship, just the Statue of Liberty, etc.) (...) (19 years ago, 20-Jul-05, to lugnet.build.microscale, lugnet.dear-lego, FTX)

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