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In lugnet.build.microscale, Kelly McKiernan wrote:
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In lugnet.build.microscale, Bruce Hietbrink wrote:
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SNIP
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The Airport set,
with 607 pieces, is USD$39.99.
The Amusement
Park set is USD$69.99 and is 1,344 pieces.
Finally, the big set,
Skyline, is
USD$129.99 for 2,747 pieces.
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SNIP
This is an example of unwise marketing/pricing on the Lego Co.‘s part (IMHO).
To make these more widely accessible, the sets should have been sold per
individual winner (just the pirate ship, just the Statue of Liberty, etc.) to
keep the price less, starting around $10 or $15 (still seems doable to me since
they’e mostly made of small parts & the current prices are MUCH less than
$0.10/piece; AFAIK a good average-I assume Lego is gonna make a decent profit
since the design, CAD & instructions were done by fan designers using small
standard pieces & LEGO Co. is willing to have low price/piece points already).
Lego could have made a series of increasing price point sets like most of their
other lines. Since I’m gainfully employed, I’ll be able to get them all (& I
will), but the fantastic work of the Lego community that resulted in many highly
desirable designs, & showcased Lego creativity at it’s most fundamental best:
BY THE CUSTOMER, may now only be available to (mostly) older, employed Lego
fans. Obviously some AFOL parents will get them for their kids, & kids with
great allowances, will get them etc, but I was really hoping the Lego Co. would
use this opportunity to aggressively market their product to the widest group
possible. I think mor lower priced sets would work better in this capacity &
from the ‘designed by so-and-so individual’ idea of the contest, I was expecting
more individual-fan designed sets. OK, and it would allow me to space out my
most anticipated of this years Lego sets as weekly treats: “Ugh thank goodness
it’s friday, I worked hard this week, time to get so-and-so’s set”...yeah as if
i’d need an excuse not to buy them (all at once for that matter) :)
X-posted to Dear Lego
Jeff
P.S. pleas excuse the grammar & long sentences as it’s late, I’m tired & I
didn’t want to forget to post my thoughts. ‘night
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Message has 7 Replies:
Message is in Reply To:
 | | Re: LEGO Factory sets
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| (...) (URL) LEGO Factory> has been updated, and there is now pricing on each set. Preorders are available for shipping by August 8th, and descriptions include real names of the winners. The (URL) Airport> set, with 607 pieces, is USD$39.99. The (...) (19 years ago, 19-Jul-05, to lugnet.build.microscale, FTX)
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