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 Dear LEGO / 5118
5117  |  5119
Subject: 
Re: An alternative open letter to the CEO of the LEGO Company
Newsgroups: 
lugnet.color, lugnet.dear-lego
Date: 
Thu, 20 Jan 2005 01:14:02 GMT
Viewed: 
374 times
  
In lugnet.general, William R. Ward wrote:
In today's ever-changing toy industry we recognize that it is vital to the
future of our favorite toy company, LEGO, to make changes to its product line to
better retain and attract its core group of customers--children.  While some of
these changes, like the recent changes to the grey and brown brick colors, have
caused a great deal of controversy in the AFOL community, we realize that the
LEGO Company management must be trusted to make the decisions that are best for
its future.

Like changing "DUPLO" into "Explore" into "DUPLO"?

we trust that you and the rest of the LEGO Company management understand
this industry better than we ever could

Mr. Plougman was from Bang&Olufsen, he wasn't successful, but fired.

Mr. Knudstorp is from McKinsey. Why should he know the "LEGO Business" better
than we do? Of course, I also would like to see him successful, and I'm wishing
him all the best for his work. But I can't see why he should be deeper in the
LEGO topic than we are?

Leg Godt!

René



Message has 2 Replies:
  Re: An alternative open letter to the CEO of the LEGO Company
 
(...) I read that paragraph slightly different to you. Its hard to explain, so here's an illustration of how I read it: General: Tomorrow at 0600 we storm Omaha Beach. Private: I trust that you and the rest of the general staff you have arranged air (...) (20 years ago, 20-Jan-05, to lugnet.color, lugnet.dear-lego)
  Re: An alternative open letter to the CEO of the LEGO Company
 
(...) Was that changed back because of a letter to the CEO sent by a member of LUGNET? I'm sorry I must have missed that one. Yeah, changing DUPLO was a mistake, and they changed it back. But that was the kind of mistake that affects their core (...) (20 years ago, 20-Jan-05, to lugnet.color, lugnet.dear-lego)

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