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 Dear LEGO / 4721
  Re: The Bar Does Not Go Down
 
(...) The most important word there is "quality". TLC uses ABS, while MB uses polystyrene. ABS is styrene with a couple of additives that make it a lot stronger, but also more expensive. The higher cost of the sets is partly due to the higher cost (...) (21 years ago, 10-May-04, to lugnet.dear-lego)
 
  Re: The Bar Does Not Go Down
 
(...) IMO They did lose because they were not selling ENOUGH, not because their prices were too lower to cover costs. There is always a possibility (no certainty) that lower price will generate higher sales. The cheap Bionicle stuff is the only (...) (21 years ago, 11-May-04, to lugnet.dear-lego)

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