Subject:
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Re: Fwd from a builder: Colors don't match, among other things!
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Mon, 17 Nov 2003 22:50:02 GMT
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Viewed:
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299 times
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In lugnet.general, James Brown wrote:
> In lugnet.general, Mark Tarrabain wrote:
> > Ken Koleda wrote:
> >
> > > TLC has said on
> > > numerous occaisons that AFOLs are just not a big enough market segment.
> >
> > Are you serious???
> >
> > If by "big enough" they mean more than 50% of the actual head-count,
>
> Yes, he's serious. By "not big enough", if memory is serving me correctly (too
> lazy to go digging through Lugnet's back catalogue of conversations), they mean
> "less than 5% of our sales volume"
>
> 95% of the Lego that leaves the shelves ends up in the hands of a kid.
Same reasoning why they don't cater to the Macintosh with their computer
products - too small an audience.
Mark
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