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In lugnet.general, Thomas Main writes:
> I have noticed that hardly any specialty toy stores I have been to have
> Lego on their shelves. I always see Brio and Playmobil and sometimes
> even LGB trains, but I very rarely see Lego. When I ask the store owner
> if they have Lego, the response is usually a polite no, but sometimes
> the person seems to almost take offense that something so commonplace
> and "mass market" would be in their store.
I am not sure where you live but in Massachusetts I have found a number of
great specialty toy stores that sell lego at or below retail no less. They
include (there are others but I can't think of their names at the moment):
The Construction Site in Waltham MA:
http://www.constructiontoys.com/
Melrose Place for Toys in Melrose MA:
>
> I have always wondered why Lego didn't pursue the small toy store and
> get more of its product onto small toy store shelves. The benefits
> gained would be an impression of Lego as a quality toy - like
> Playmobil. Lego could encourage the small toy stores to carry product
> that doesn't sell well in mass retail outlets - like the Train theme and
> service packs (this would also allow the toy store to offer Lego that
> wasn't so commonplace).
>
> This is pure speculation on my part, but I think Lego doesn't do this
> because it is too large of a company. They distribute all their NA
> product through a factory in Enfield, CT (as far as I know) and only
> want to deal with large customers like Wal*Mart and Toys'R'Us. What I
> think they may need is a company that would handle small-scale
> distribution for them. This company would also be a big buyer and its
> job would be to sell to the small, independent toy stores. What do
> ya'll think?
My only problem with this would be that if there were a "Middle Man" that it
would raise costs and force the smaller stores to sell over retail and be
priced out of the market but the larger mass merchants.
I personally don't think that small stores are discriminated by TLG although
they may not be marketed to as aggressively. I think that if the stores chose
to carry Lego they would not have any problems doing so. It may just be a
choice that has been made by the individual store owner and that is their
perogative.
Eric
> By catering to both the discerning toy buyer as well as
> the mass merchants, Lego may even be able to sell town sets other than
> "town jr."
>
> --
> Thomas Main
> main@appstate.edu
> Webpage: http://members.xoom.com/brickenplate/index.html
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Message is in Reply To:
 | | Lego product distribution
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| I have noticed that hardly any specialty toy stores I have been to have Lego on their shelves. I always see Brio and Playmobil and sometimes even LGB trains, but I very rarely see Lego. When I ask the store owner if they have Lego, the response is (...) (25 years ago, 24-Jun-99, to lugnet.general, lugnet.dear-lego)
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