Subject:
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Re: Lego product distribution
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Thu, 24 Jun 1999 16:04:21 GMT
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Reply-To:
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cmasi@cmasi.chem.tulane+Spamless+.edu
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Viewed:
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2268 times
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Jeff Stembel wrote:
> In lugnet.general, Thomas Main writes:
> > I have noticed that hardly any specialty toy stores I have been to have
> > Lego on their shelves. I always see Brio and Playmobil and sometimes
> > even LGB trains, but I very rarely see Lego. When I ask the store owner
> > if they have Lego, the response is usually a polite no, but sometimes
> > the person seems to almost take offense that something so commonplace
> > and "mass market" would be in their store.
> >
> > I have always wondered why Lego didn't pursue the small toy store and
> > get more of its product onto small toy store shelves. The benefits
> > gained would be an impression of Lego as a quality toy - like
> > Playmobil. Lego could encourage the small toy stores to carry product
> > that doesn't sell well in mass retail outlets - like the Train theme and
> > service packs (this would also allow the toy store to offer Lego that
> > wasn't so commonplace).
> >
> > This is pure speculation on my part, but I think Lego doesn't do this
> > because it is too large of a company. They distribute all their NA
> > product through a factory in Enfield, CT (as far as I know) and only
> > want to deal with large customers like Wal*Mart and Toys'R'Us. What I
> > think they may need is a company that would handle small-scale
> > distribution for them. This company would also be a big buyer and its
> > job would be to sell to the small, independent toy stores. What do
> > ya'll think? By catering to both the discerning toy buyer as well as
> > the mass merchants, Lego may even be able to sell town sets other than
> > "town jr."
> >
> > --
> > Thomas Main
> > main@appstate.edu
> > Webpage: http://members.xoom.com/brickenplate/index.html
>
> There are many small stores that sell Lego sets. I think the ones that don't,
> just don't want to (for some odd, infathomable reason).
>
> Jeff
Yes, it seems that alot of the fancy "educational" toy stores look down their
noses at LEGO; which is arguably the most education highest quality toy produced.
It is strange.
Chris
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