Subject:
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Re: Where are the World Cup Sets this time around?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Mon, 21 Jun 1999 20:44:55 GMT
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Viewed:
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898 times
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On Mon, 21 Jun 1999 18:39:31 GMT, D Blomberg <blomberg@netscape.net> wrote:
> Dear TLG-
> What a missed opportunity.
>
> You have the Women's World Cup 1999 being played in the US, yet you chosen
> not to market the Football/Soccer sets this year as you had in the past with
> the Men's Cup.
>
> Someone should be fired for such a blunder.
>
> With this tournament, you had an opportunity to sell
> sets to the US market that you ignored in the past,
> target an untapped market (girls) by substituting female players for
> the male minifigs, and win the hearts of soccer fans
> in the United States.
>
> What a shame.
You're right, Dave, that is too bad.
OTOH, soccer is not a big sport in the US, and women's soccer is even less
important (in regards to the popularity) than men's. Since the WWC1999 is
in the US, not Europe, TLG wouldn't sell as many sets in Europe. Would
they be able to sell enough in the US to make up the difference? Maybe,
maybe not.
Of course, if they put more-accurate uniforms on the minifigs (especially
shorts printed on the leg-pieces!), that would be very original and keen
and useful in MOC Town.
Steve
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Message is in Reply To:
 | | Where are the World Cup Sets this time around?
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| Dear TLG- What a missed opportunity. You have the Women's World Cup 1999 being played in the US, yet you chosen not to market the Football/Soccer sets this year as you had in the past with the Men's Cup. Someone should be fired for such a blunder. (...) (25 years ago, 21-Jun-99, to lugnet.dear-lego)
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