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 | | RE: A Parental Perspective on Juniorisation and Being the Stronge st Brand
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| (...) Remember the sexist teaser catalogue released around 1 month ago? It made a few claims about sets being for boys, and not children...Makes it hard for them to sell these to girls, when they could probably read what was written there [well, at (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | | | | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
| | | | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) I agree with you, but I think most parents who are ignorant of the benefits of Lego will simply buy the Hasbro set, since it is bigger (and the American attitude of bigger = better). It's up to all us AFOLs to let the people know! ;^) ~Mark (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
| | | | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| "Jeff Johnston" <sakura@mediaone.net> wrote in message news:FxnIvM.5An@lugnet.com... [snipped a little] (...) Maybe it's local or maybe Europe has a longer LEGO tradition, but here in the Netherlands I feel that 'LEGO' is concidered the best (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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