 | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) That was very well said, and confirms much of what I have thought even though I am not a parent. It always comes down to cost, doesn't it? I mean the continued success of Hot Wheels must surely be its price -- one can whimsically purchase a (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
| | | | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) Keep in mind though that LEGO is the number one selling boys toy in America. Overall, only Barbie sells better. Of course, this isn't in actual number of sets sold, but rather the money that comes in form the sales. (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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