Subject:
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Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 28 Mar 2000 00:57:50 GMT
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Highlighted:
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In lugnet.dear-lego, Richard Franks writes:
> In lugnet.dear-lego, Craig Livingston writes:
> > Again, I have no side in this argument. The reason being is no one is
> > objective at all in this case.
>
> Objective rants aren't as much fun to write.
Well, here's hopefully an objective rant...
The fact that LEGO has set up outlet stores means that they are bleeding.
The outlet stores are a desperate attempt to limit that bleeding.
The outlet stores sell obsolete stock at discounted prices as a last resort
due to suboptimal ERP and/or overproduction. It should not be the objective
of the outlet do anything but move that obsolete stock as quickly and
efficiently as possible -- to bleed the parent company as little as possible.
If this rubs us poor fans the wrong way, tough for us. We don't run the
company.
Now, on the other hand, if TLC's objective in setting up the outlet stores is
actually to please consumers rather than to limit how much money they bleed,
then what they're doing is probably the wrong thing. But I doubt that.
--Todd
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Message has 2 Replies:
 | | Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
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| (...) At this point I have to concur with Todd. Let's look at this way. In an article just published with Tom Stangle as the focal, (or was it mindstorms... anyway,) Kjeld Kirk Kristiansen, TLC Pres, remarks that this year has pulled them out of hot (...) (25 years ago, 28-Mar-00, to lugnet.dear-lego) !
| | | Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
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| I've got a few thoughts here (like I haven't already): The fact that the outlet will not ship to nearby customers sucks. There is no good reason to limit where they ship. If that is a policy of TLC, hopefully they will can that policy as a result of (...) (25 years ago, 28-Mar-00, to lugnet.dear-lego) !
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Message is in Reply To:
| | Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
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| (...) Objective rants aren't as much fun to write. (...) 'Wrong' is an innapropriate word choice - for short-term profit, selling lots of things to one person is better. For keeping as much fans happy as possible, spreading it out more equally is (...) (25 years ago, 28-Mar-00, to lugnet.dear-lego)
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