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 Dear LEGO / 1900
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Subject: 
Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
Newsgroups: 
lugnet.dear-lego
Date: 
Mon, 27 Mar 2000 03:08:35 GMT
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In lugnet.dear-lego, Mike Poindexter writes:
#1 - These are not "Rare, expensive sets" in Lego's eyes.  These are sets that
nobody wants to buy.  That is why they are old.  It is not TLC's job to watch
ebay and Lugnet to find out how to "most fairly" move these sets.  They were
for sale to the entire marketing area for a number of years.  From their
standpoint, a skid (one pallet) of MISB Metroliners is the same as a skid of
Witch's Windships or Adventurers Blimps.

Then they should catch a clue -- or is Brad Justus just a troll here?  Is he
just a plant to stem the tide of our venom as I already half suspect?

I'm sorry, but I think it is very much TLC's job to pay attention to what we
fans want, and not just with an eye towards the bottom line -- although I am
not sure why everyone insists this is an obstacle.  Where others see problems
I see opportunities going unfulfilled.

And I still believe in warehouse finds, I am not convinced that these were
returned items or something of that kind.

You do sound bitter with the "overly-satisfied deep-pockets [group]" comment.
If you can't accept it, you are going to have a hard life, because it isn't
just with Lego sets that this happens - it is the Capitalist system.  There
was a better way than our system.  If you are interested, you can read about
it.  It is the Communist Manifesto by Karl Marx.  I am sure in Russia, as in
China, everyone has equal opportunity to buy their Lego sets.

Ummm, you don't know me well enough to address me in this manner, whereas my
comments were vague enough to NOT attack any one person.  But hey, if the shoe
looks to fit then wear it all the way home, Baby!

I did not attack you personally or try to give you a political science
lesson.  There's a really good chance that I am at least as well educated, if
not better educated, than yourself. But enough of this silverback preening...

And I didn't call for any unfairness TOWARDS deep-pockets, just fairness
across the board regardless of deep-pockets.  My hypothetical situation didn't
really apply to 2 sets of 6078 as far as I was concerned, which is why I made
a hypothetical situation up involving 100 of some one set.

And I think it goes without saying that there is some unhappiness amongst us
Lugnuts that others can and do buy ALL of something that they see on sale.
Let's not pretend its for personal use when its obvious that many people
purchase sale stuff for resale.  Not getting even one of some item while
others are hoarding tens and hundreds of the same item is annoying.  Some
people getting that silly blimp for $5 when I never saw it for less than $15
is also annoying (most were also minorly damaged which is why I didn't buy
them).  Paying more than $0.10 a brick is also annoying.

I think TLC should try and make things more easily obtainable and more
affordable across the board by eliminating middlemen.  Why would you object to
something as capitalistic and democratizing as that?  What exactly do the
words "Lego Direct" mean to you, if not that?

Or is to be: "Lego Direct into Mike's Ready Hands Where He Sorts and Resells
the Bulk Purchased Elements?"  I happen not to be sure if you do a lot of
reselling, but I think that you probably do...

To not allow me to so that somebody else who doesn't want them as much is very
much like finding 2 USS Constellation Sets and only be allowed to buy one so
another kid can get the other for use as a BB gun target.  You want the 2nd
one more than he would want the first one.  To not allow you to buy more than
one is inherently unfair, wrong and not what this country is about.

That's a compelling argument.  But I have to ask: do you really want it, or
just really want it so that you can resell it?  If the former, no argument.
If the latter, big argument.  I think its in my and TLC's interest to dispense
with would-be middleman types.  This makes things cheaper for me, and create
more profit for TLC.  Now who needs the lesson in modern internet economics?
Eventually, the internet will mean dealing directly with the manufacturer /
creator -- why have the intermediary mark-ups?

And its a case of apples and oranges -- I was hypothetically talking about 100
SES sets, not just 2.  2 SES sets TLC can feel free to dump in any manner they
wish -- 100 sets means they can make some Lugnut fans happy.  I have to ask:
why instead of just sending stuff to outlet stores doesn't TLC post
information about available sets to their website or even to here under
the "marketplace" category? Can the money to maintain and properly staff a
series of outlet stores, which is SO VERY region specific, be easier to
implement and less expensive than setting up an easily updated online
presence?  I doubt it.  I question it.  I assert that it is unfair to many
fans.

TLC is the manufacturer of a collected product -- wrong or right, some
measures towards fairness need to be undertaken by Lego Direct if and when it
happens.  Or does the current geography-based product pricing and distribution
satisfy you?  If so, why have Lego Direct at all?  Why ask for bulk orders?

Shut up and be satisfied.

In the meanwhile, I want to express what I'd like to see happen in the
future.  I want to state with great specificity the problems I have with the
manner in which TLC currently does business.  If they want my or any other
Lugnut's help in becoming THE branded toy name in the next handful of years,
then I for one expect more than mere lip service.

If TLC sells any one person 100 MISB SES sets at 50% of originally suggested
retail and tells no one else about it at all, I will want someone's head on a
pike and their blood upon the earth!  Okay, so its just rhetoric -- but its
not empty!

-- Richard (Still saying no to spellcheck =oP)



Message has 4 Replies:
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
Richard, I'm certainly not an economist, so my feelings are just a mildly educated opinion, but I don't think you will ever see any major company have a distribution channel like you want. It won't work. If it was such a good idea, retail outlets (...) (25 years ago, 27-Mar-00, to lugnet.dear-lego) ! 
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
(...) and I don't. I guess I'm rather put off by this attitude. Economic reality is what it is and your wishing that TLC cared about us to the point that they lose money isn't going to change that. And I'm tired of you whining about it. That's (...) (25 years ago, 27-Mar-00, to lugnet.dear-lego)  
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
(...) that (...) True, it is their job to pay attention to what fans want, but the bottom line DOES show that. Profit is a measure of consumer satisfaction. The fact is that what WE want is not necessarily what the majority of Lego consumers want. (...) (25 years ago, 27-Mar-00, to lugnet.dear-lego)  
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
(...) Umm... I don't mean to intrude or to point out the obvious, BUT let's all be aware that Communism is NOT alive and well in Russia. This happened quite some time ago... And, by criminy, people bought some cool toys, I didn't get any, big fat (...) (25 years ago, 27-Mar-00, to lugnet.dear-lego)

Message is in Reply To:
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
Richard: I am sorry, but you just don't get it. #1 - These are not "Rare, expensive sets" in Lego's eyes. These are sets that nobody wants to buy. That is why they are old. It is not TLC's job to watch ebay and Lugnet to find out how to "most (...) (25 years ago, 27-Mar-00, to lugnet.dear-lego) ! 

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