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Subject: 
Re: Open letter to the CEO of the LEGO Company / Call for your signs! (no discussions here please)
Newsgroups: 
lugnet.color, lugnet.dear-lego
Date: 
Wed, 19 Jan 2005 06:42:22 GMT
Viewed: 
7363 times
  
In lugnet.general, Reinhard "Ben" Beneke wrote:
> Dear Mr. Knudstorp,

Hm. I would agree to this letter if it were of a largely different tone. Lots of
stuff I disagree with or would drastically change in wording:

> We, the signatories of this letter, form the group of Adult Fans Of LEGO®

> Until recently, we have been the biggest fans of your products.

> Through the change of the colours we find ourselves extremely restricted

> quite badly thought-out decision.

> but unfortunately these praiseworthy achievements turn into almost nothing

> Even the most beautiful set ... is completely useless for us

> We find that the time is right to stop the production of the new colours

> By the discontinuation of the new unloved colours, resources would be set
> free.

> "new colours are too similar to the ones of cheap competitors (Megabloks)"

> "old colours appear yellowish beside the new (bluish) colours - this makes
> them look worn"

> "contradictory communication about the purpose of the changeover"

> "rejection of the new grey because it appears to look military-like"

If you're looking for more support, I'd suggest re-wording the letter much less
harshly. People who are adamantly against the color change will sign it anyway,
but those like me who thought it a bad decision, but aren't losing sleep over it
might go either way. To get the fence-sitters' or Lego sympathizers' vote
(assuming you want it), I'd tone it down a bit.

Plus, I'd probably solicit for email replies, or signup via a webpage. Having
people post to Lugnet:
1) reduces your audience, since many lurkers might not even have posting setups
2) creates lots of relatively useless noise in these groups
3) gives a less impressive-looking turnout (you could instead solicit on
multiple sites and have them all point to the same place more easily)
4) makes for lots of revisions. Putting a "current version" on a single site
allows an easy way for people to find the up-to-date copy, and makes for less
legwork for organizers (and signers).

I would instead encourage discussion on Lugnet and actual signup off-site.

DaveE



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