 | | Re: CEO-Letter // The answer
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| (snip) (...) Ok, it's a known fact that AFOL's make up from 1-5% in sales for TLG. How does 5% translate to a "core group of consumers"? Now, if you managed to get 40%, that would be a stronger point for debate... Scott (21 years ago, 9-Mar-05, to lugnet.color)
| | | | | Re: CEO-Letter // The answer
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| (...) I must appologize for my poor choice of words. Obviously children are LEGO's core market. That being said, to ingore even 5% of your market is a pretty serious oversight. Do you really think that this colour change improved LEGO sales? Do you (...) (21 years ago, 10-Mar-05, to lugnet.color)
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