 | | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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(...) There is a major difference between fads and HP. Namely the adults. Most adults dislike the fads. With HP half the fans are adults. At the very least the books will sell to the adults who are hooked. -Mike Petrucelli (23 years ago, 24-Feb-02, to lugnet.castle)
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| | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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Fair point about the books but the driving force behind HP is the hype. lots of very popular books do very well, but its the hype that translates into the childrens marketing market. As far as I know JKR has finished scribbling the last of the books (...) (23 years ago, 25-Feb-02, to lugnet.castle)
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| | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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(...) I have to agree with you on that point...the HP line was geared for children. Yes, a lot of adults follow (including me) HP very closely. Even I am not that impressed with the HP Lego line, and I'm a major enthusiast of it (read: Lego Freak). (...) (23 years ago, 10-Mar-02, to lugnet.castle)
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| | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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(...) Yeah. The models are a bit too simplistic though. When I build, I'm looking for a challange, not something that will take me five minutes to build, and then set on my shelf to gather dust. (...) The tan parts and the train windows are (...) (23 years ago, 10-Mar-02, to lugnet.castle)
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