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What is the LEGO Affiliate Program? Glad you asked!
LEGO(R) Affiliates are artists and entrepreneurs working with the LEGO medium at
a professional level, maintaining a high level of professionalism and quality
with respect to their work. Members of the LEGO Affiliate program have a formal
relationship with the LEGO Group, as well as a desire to promote and protect the
economic interests of all members. Affiliates seek to help equip each other with
the skills and support needed to succeed in their chosen LEGO craft.
The main objectives of the LEGO(R) Affiliate program and its members are:
(a) To improve and promote public awareness of LEGO artistry, and LEGO
Affiliates.
(b) To provide fellowship among LEGO Affiliates.
(c) To collectively work towards setting and maintaining a high standard of
professionalism among LEGO Affiliates.
(d) To provide a forum for the
presentation of creative ideas to benefit the LEGO Affiliates community.
(e) To
foster artistic growth with the LEGO medium.
(f) To provide members with the
resources necessary to create their art in the most efficient and economical
means available.
(g) To work in conjunction with the LEGO Company.
Looking specifically at the formal relationship with the LEGO Group, Affiliates
will gain some significant benefits, including:
• Ability to purchase bulk brick, for use in appropriate projects
• Ability to use certain LEGO trademarks
• Easy access to LEGO representatives
• Lead sharing from LEGO PR and marketing teams
Over the last year, I’ve worked with a small group of AFOLs to develop this
program concept (as well as the Ambassadors concept, which spurred from this
idea). These AFOLs are:
• Robin Sather (http://www.brickville.ca)
• Sean Kenney (http://www.seankenney.com)
• Dan Parker
• Nathan Sawaya (http://www.nathanbricksartist.com)
These first Affiliates were hand chosen in order to help develop the program. We
are working through a few more details on the program and will then we will
start accepting new Affiliate members. In the meantime, feel free to apply, and
I will keep the applications on file.
While there are certainly some similarities between the LEGO Ambassador Program
and the Affiliate Program, the key difference is in membership.
• Ambassadors have to reapply every 6 months, whereas Affiliates reapply every
year.
• The Ambassador Program is meant to have a certain amount of refreshing
over time, with fresh blood always circulating in.
• Affiliates, as
professionals, are hopefully in the program for the long term.
• The Ambassador
Program will have a fixed number of “seats”, with very little change in that
number over time. The Affiliate Program has no such restriction.
And like the Ambassador Program, LEGO Affiliates is an international program.
For the moment, we are accepting applications, but we are not going to be adding
new Affiliates until after we’ve worked out some of the final kinks in our
system. If you’d like to apply, however, please send an email to
affiliateprogram@lego.com with the following information:
• An overview of your LEGO hobby and professional activities
• A bit of background about your professional history, as well as your
professional LEGO history
• Contact information, including phone number and
email address
• Location in the world
• What types of LEGO activities you’re interested in pursuing in the future
• Any additional information you find relevant
I’m looking forward to seeing how this program progresses well into the future.
If the past year worth of effort from the Affiliates is any indication, there
are great things to come! We still have a number of issues to work out, and will
continue to tweak the program as it moves forward. I’m sure you have as many
questions for us as we have for ourselves. Please feel free to ask, and please
understand that we might not (yet) be able to answer.
I’d also like to publicly thank Robin, Dan, Sean, and Nathan for all their work
in developing this program.
Our interim logo
Jake
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Jake McKee
Community Liaison
LEGO Community Team
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LEGO® Affiliates Program - Code of Conduct
Our Code of Conduct focuses on three objectives which all Affiliates strive to
achieve: safety, quality and ethics.
I. SAFETY. Have particular regard to matters of health and safety.
Affiliates must ensure that their work is carried out with due care to avoid
causing danger to themselves, their clients and the general public. Affiliates
should use their best efforts to ensure the safety of clients and third parties
coming into contact with all aspects of their work.
II. QUALITY. Work in a competent and responsible manner.
Work must be carried out in a professional manner, including a professional
standard of building. Affiliates shall act in a courteous manner and respect the
property of the client and businesses associated with the client. Affiliates
shall properly represent themselves and the LEGO Affiliate Program.
III. ETHICS. Respect the work of other Affiliates.
Affiliates shall adhere to lawful and fair business practices. Affiliates shall
not interfere with the work of other Affiliates without permission from the
initiating Affiliate. Additionally, Affiliates shall not disparage the work of
other Affiliates, the LEGO Group or other LEGO affiliated entities.
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Message has 6 Replies:
 | | Re: Introducing the LEGO Affiliate Program
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| (...) Jake- I'm surprised at the name choice. TLC usually chooses billion dollar companies as partners for co-marketing, joint ventures, and other business relationship. "Affiliate" is almost universally a term in the same league and implies a (...) (20 years ago, 12-May-05, to lugnet.lego, FTX)
| | | Re: Introducing the LEGO Affiliate Program
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| Hello! (...) Anyway... (...) This doesn't mean only people who are officially approved LEGO Affiliates are allowed to promote (even on an economical basis) their LEGO art, does it? Bye Jojo (20 years ago, 13-May-05, to lugnet.lego)
| | | Re: Introducing the LEGO Affiliate Program
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| (...) Is there any age limit? Not that I could apply right now, being busy with work, school, etc, but can someone under the age of 18 apply? Thanks, Nathan Wells (who won't techically be an Adult Fan Of LEGO for a year and a half) (20 years ago, 14-May-05, to lugnet.lego, FTX)
| | | Re: Introducing the LEGO Affiliate Program
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| (...) I'm surprised Eric Harshbarger's name is not on that list. He's done some magnificent work with his Lego furniture, mosaic's and sculptures. He's created a whole new genre of Lego ideas. He did make it out of last summer's hurricane season, (...) (20 years ago, 14-May-05, to lugnet.lego, FTX)
| | | Re: Introducing the LEGO Affiliate Program
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| (...) I think this is a /great/ idea! If I'm understanding this right, it allows fans to give back to the community and the company thats given them so much. This IMHO buys Lego a lot of PR currency. Good work! (19 years ago, 8-Jul-05, to lugnet.lego)
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