Subject:
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Re: Introducing the LEGO Affiliate Program
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Newsgroups:
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lugnet.lego
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Date:
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Fri, 13 May 2005 23:34:00 GMT
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Viewed:
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8387 times
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In lugnet.lego, Ted Michon wrote:
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In lugnet.lego, Jake McKee wrote:
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What is the LEGO Affiliate Program? Glad you asked!
LEGO(R) Affiliates are artists and entrepreneurs...
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Jake-
I’m surprised at the name choice. TLC usually chooses billion dollar
companies as partners for co-marketing, joint ventures, and other business
relationship. “Affiliate” is almost universally a term in the same league and
implies a pretty tight business ownership path. The relationship intended
here is recognition of individuals and authorized association with the brand.
What you need is a term like “LEGO Professional” or “Certified LEGO Designer”
-- something appropriate for an individual.
-Ted
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I totally disagree. The term Affiliate to my mind suggests something that’s
open to anyone, the prototypical example being Amazon.com’ affiliate program.
When I saw the subject of Jake’s email, I thought they were introducing some
kind of deal where I could put a link to Shop@Home on my Web page and receive a
small kickback whenever a customer uses that link to order LEGO products there.
I will agree with you in one respect though: it’s not a very good name choice.
I do, however, think it’s a great idea and one whose time has come. I might
start getting serious about doing LEGO sculpture as a business if I thought I
could use this program to get raw materials, etc.
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Message is in Reply To:
 | | Re: Introducing the LEGO Affiliate Program
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| (...) Jake- I'm surprised at the name choice. TLC usually chooses billion dollar companies as partners for co-marketing, joint ventures, and other business relationship. "Affiliate" is almost universally a term in the same league and implies a (...) (20 years ago, 12-May-05, to lugnet.lego, FTX)
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