Subject:
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Re: Introducing the LEGO Affiliate Program
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Newsgroups:
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lugnet.lego
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Date:
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Thu, 12 May 2005 20:13:44 GMT
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Viewed:
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8495 times
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In lugnet.lego, Jake McKee wrote:
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What is the LEGO Affiliate Program? Glad you asked!
LEGO(R) Affiliates are artists and entrepreneurs...
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Jake-
I’m surprised at the name choice. TLC usually chooses billion dollar companies
as partners for co-marketing, joint ventures, and other business relationship.
“Affiliate” is almost universally a term in the same league and implies a pretty
tight business ownership path. The relationship intended here is recognition of
individuals and authorized association with the brand. What you need is a term
like “LEGO Professional” or “Certified LEGO Designer” -- something appropriate
for an individual.
-Ted
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Message has 2 Replies:
 | | Re: Introducing the LEGO Affiliate Program
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| (...) I totally disagree. The term Affiliate to my mind suggests something that's open to anyone, the prototypical example being Amazon.com' affiliate program. When I saw the subject of Jake's email, I thought they were introducing some kind of deal (...) (20 years ago, 13-May-05, to lugnet.lego, FTX)
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