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In lugnet.dear-lego, Daniel van der Graaf writes:
> What is the real purpose behind the sale of SO many different Bionicle masks?
What is the real purpose behind SO many different Town minifigs?
> Is there a game coming up where each mask has some ability?
Why not make up your own game? (e.g. Brickwars)
> Why are the masks
> sold in such a way that you can't tell what mask you're getting?
Now *that's* a real question.
> Is this a
> simple marketing trick creating mask collectiblity only due to the variety and
> randomness of the masks?
Maybe it's a fair representation of population in the Bionicle theme.[1] As
far as games are concerned, in Chess there are more pawns than knights.
Also, classic space figures were more prevalent in red and white than any
other colors.
> I understand the collectible card game concept because
> in that case rarity meant a more potent/special card FOR A GAME that the
> collectors played against each other. Unless Lego/Bionicle also has some plans
> along that line I think the Many Masks of Bionicle only hide the faces of Lego
> Marketing staff.
Ah, that last sentence truly (pick one):
a) tugged at my heart strings
b) caused me weep with ecstasy at its plump little metaphor
c) pulled my index finger
d) made me want to play Yahtzee!
Having seen marketing people in real life, some of them need masks. <tongue
in cheek> But seriously, judging by a set's availability on the store shelf,
some theme (and set) sales seem to decline after having been out for a
while; so maybe TLC is stretching this theme out, releasing some masks now
and others later to keep sales up later too. How greedy! <tongue in other cheek>
But more likely, this scenario is happening: it used to be that all sets in
a theme were released at one time (or as close as they could possibly be),
but not as much anymore. The demand for new stuff makes it so that new stuff
is shipped very soon after it's ready. Consider all that was said about the
first Star Wars sets, which yielded the question, "Where's the Millenium
Falcon?" asked for months and months. But it finally came out.
So why not just wait awhile?
-Tom McD.
when replying, dried spamcake has been found in the caves of the Yeti.
[1]But I doubt it.
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Message has 1 Reply:
 | | Re: Do Bioncle Masks hide Greedy Marketing?
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| (...) Collectability. It's the same reason that Baseball cards, Magic cards, Pokemon cards, Pogs, etc are packed so you can't tell which ones you're getting. Say, for example, that the Red Oni mask (I don't know any real Bionicle names, sorry) is (...) (23 years ago, 14-Mar-01, to lugnet.technic.bionicle, lugnet.dear-lego)
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