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In lugnet.publish, Marc Nelson Jr. wrote:
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In lugnet.publish, Bruce Hietbrink wrote:
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Hey Sean,
I’ve got a question about ads. Do you gain revenue every time I log onto
the site and see the ad, or do I actually have to click on it? If the
latter, I think we in the community could make the very minor commitment to
click on ads when we see them, if it will help keep great resources afloat.
Thanks for adding the image hosting, btw.
Bruce
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I don’t think you want to do that. It might get Sean in trouble for
click fraud. Just click on the ads
that you are actually interested in.
Marc Nelson Jr.
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Hmm, guess I won’t do that then. It does see odd to me. The idea of
advertising is the more eyeballs the better. My TV doesn’t penalize me for
watching the commercials even if I don’t buy anything. To the contrary, they
are hoping that since I watch the commercials I may end up buying something I
wasn’t originally intending to. It seems that if I go to a website it increases
the likelihood that I will buy. Obviously an automated program generating
clicks is fraud, but a real person checking out a real website, even if not with
a pre-formed intent to buy, seems like what advertisers would like.
Bruce
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On Tue, Jul 17, 2007 at 03:09:58PM +0000, Bruce Hietbrink wrote:
> Hmm, guess I won't do that then. It does see odd to me. The idea of
> advertising is the more eyeballs the better. My TV doesn't penalize
> me for watching the commercials even if I don't buy anything. To the
> contrary, they are hoping that since I watch the commercials I may end
> up buying something I wasn't originally intending to. It seems that
> if I go to a website it increases the likelihood that I will buy.
> Obviously an automated program generating clicks is fraud, but a real
> person checking out a real website, even if not with a pre-formed
> intent to buy, seems like what advertisers would like.
It's not like you watching a commercial though - it's like you turning
on the TV when you're not home, so that the rating of a show goes up
(and therefor it's revenue from commercials). If you follow a link of
interest, and end up not buying, that IS good for the advertiser. But
if you follow the link just to immediately close the browser (or hit
back) without even looking at the page, that's just wasting the
advertiser's money.
Dan
--
Dan Boger
dan@peeron.com
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In lugnet.publish, Dan Boger wrote:
> If you follow a link of interest, and end up not buying, that IS good for the advertiser.
On top of this, click padding/click fraud throws the whole system off. The core
concept is based on a system that tracks, reports, and allows advertisers to
respond based on real interest. For instance, if I'm selling widgets and am
using click-thru based ads, I want to know what drives people's interest (free
offers? Product photos?), and what makes them actually click a banner, respond
to a page, then conduct a transaction (online purchase, email signup,
send-to-friend, whatever the metric).
This is why Google (and others) are so hardcore about the various forms of click
fraud. They absolutely will shut your account down, no matter how much money
it's earning for them or you if they catch you encouraging users to do it.
> But
> if you follow the link just to immediately close the browser (or hit
> back) without even looking at the page, that's just wasting the
> advertiser's money.
And it does cost money for those fake/quasi-fake clicks, especially with a
system like Google AdSense.
Jake
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Jake McKee
Private Citizen
"Keeping hope alive"
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