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In lugnet.trains, John Gerlach wrote:
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In lugnet.trains, Jeremy Scott wrote:
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As seen first on http://www.brickbros.net
Click for larger photo. (1)
The Ultimate First Train Set: the 65537 My Own Train Classic Freight
Train!
Here is the ultimate train kit! A very rare official set that you will be
hard pressed to find anywhere else! We repeat, this is not a homemade
BrickBros bundle like most of our other Train sets, this is an official set!
In this set you get some awesome stuff:
- - Large Blue Steam Engine & Tender (1 set)
- - 10017 Hopper Wagon (1 set)
- - 10013 Open Frieght Wagon (1 set)
- - 10153 Train Motor (1 set)
- - 4548 Speed Regulator (1 set)
- - 4515 8 Straight Rails (1 set)
- - 4520 8 Curved Rails (2 sets)
That is correct, everything you need is there! And check out that price! The
package is worth $165.99 at retail price and you are getting it all for only
$79.99, just under 50% off! We have extreamly limited quantities of this
item, so get it while you can at this awesome price!
That is a KILLER price on a complete train set. $80 is MSRP even! Shoot,
most of the TRU clearance train sets in the past haven’t been as good a
value. I am pretty darned excited about getting me one of these. How about
you all?
Yes, I own the web site, but I posted this here at LUGNET out of excitement.
I have known about this new set for three weeks but haven’t been allowed to
say anything. As far as I know, only independant stores will be allowed to
order this. This should rule out even S@H. Right now, my store is the only
one with it for sale online. It will ship on or around October 15th.
Jeremy Scott
(1) The image is scanned from a poor color laser printout. If and when I
get a better image, I will share it here. I am totally not fibbing, this is
real!
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Interesting set. I’m curious about the “only independent stores will be
allowed to order this” comment. Anyone have any guesses if LEGO Train Clubs
might be able to order some to sell at shows? At the $80 price point, that’s
almost in the ‘impulse purchase’ range for the typical train show attendee!
And I’m sure we wouldn’t use any of them just for parts... No, we’d never do
that... ;-)
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This set is basically a bundling of existing SAH exclusive train products, much
like the Target specials from last year were. They are targeted towards small
toy dealers and hobby shops.
These products should be appearing in local small toy retails shortly. I believe
this is North America only at this time, as it was developed within the North
American marketing group. That’s not to say that the product won’t make it’s way
to Europe or other parts of the world at some point. But like the El Al plane,
or the Nesquik bunny in the UK, some products are specifically targeted to a
certain market.
As far as train clubs getting these sets to sell, I would suggest that you work
with local toy and hobby shops to work out an arrangement. As has been discussed
at great length in the past, there is a great many factors that go into setting
up and maintaining a sales relationship with a store or other entity. We don’t
currently have any mechanism in place to sell directly to train clubs.
That said, I think there is a unique opportunity here. Now that trains are being
sold to and in small toy shops and hobby shops, I’d encourage clubs to talk to
local shops in their area to a) convince them to pick up the trains products,
and b) work with them on support for your club at events. I can envision a local
store being willing to trade product for publicity, for instance. Or they may be
more willing than a local large retailer to have a display or a show on-site.
Hope this helps!
Jake
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Jake McKee
Community Liaison
LEGO Community Development
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In lugnet.market.shopping, Jake McKee wrote:
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This set is basically a bundling of existing SAH exclusive train products,
much like the Target specials from last year were. They are targeted towards
small toy dealers and hobby shops.
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If an individual Lego fan wished to introduce products such as these to small
toy dealers and hoby shops, how would one go about doing that?? How can someone
get in contact with the small retailer program?
Rather than just visiting my local train and hobby shop and casually mentioning
that, oh yeah, there are products just for guys like you to order and sell, I
would like to present solid information. I would like to have a brochure, a
dealer catalog with price list, or know exactly how to get those for the shop in
question. THAT would seem to be much more effective than expecting the small
shops to find out on their own. With LEGO’s poor history of dealing with small
shops, I highly doubt many small shops would even bother to attempt to contact
LEGO since past encounters have given mostly negative results.
Kevin Salm
LUCNY
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In lugnet.market.shopping, Kevin Salm wrote:
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In lugnet.market.shopping, Jake McKee wrote:
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This set is basically a bundling of existing SAH exclusive train products,
much like the Target specials from last year were. They are targeted towards
small toy dealers and hobby shops.
|
If an individual Lego fan wished to introduce products such as these to small
toy dealers and hoby shops, how would one go about doing that?? How can
someone get in contact with the small retailer program?
Rather than just visiting my local train and hobby shop and casually
mentioning that, oh yeah, there are products just for guys like you to order
and sell, I would like to present solid information. I would like to have a
brochure, a dealer catalog with price list, or know exactly how to get those
for the shop in question. THAT would seem to be much more effective than
expecting the small shops to find out on their own. With LEGO’s poor history
of dealing with small shops, I highly doubt many small shops would even
bother to attempt to contact LEGO since past encounters have given mostly
negative results.
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I’ll talk to the Independent Toy Dealer (ITD) group about this ASAP.
In the meantime, if you have a local retailer that you think would be a good bet
for the ITD group to contact, email me the name of the store and any contact
info/location info you have to jake AT lego DOT com and I’ll pass the info along
to the ITD group.
Thanks!
Jake
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Jake McKee
Community Liaison
LEGO Community Development
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