Subject:
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1 Question: assurances & limitations [Re: LEGOFan.net - central community... ]
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Fri, 13 Feb 2004 09:27:02 GMT
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Viewed:
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3657 times
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In lugnet.general, Jake McKee wrote:
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In lugnet.general, Mark Papenfuss wrote:
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-snip newsgroup flooding-
I would be very surprised if Lego let you use “Lego” in the URL for the
site. They are pretty tough on these things - and if they let you do it they
will be opening one heck of a can of worms. Because IF they let you do it
they will be “diluting the brand name” as is the popular term here on
Lugnet.
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Mark, you are certainly correct that we have a policy of not allowing
unauthorized uses of “LEGO” in the domain name. It is very important that
consumers are clear who has developed the site, and using “LEGO” in the
domain tends to tell people that the site is supported by the LEGO Company.
From our Fair Play policy:
The LEGO trademark should not be incorporated into an Internet address.
Internet addresses have become useful tools for people to identify the source
of a homepage. Using “LEGO” in the domain name would be creating the
misleading impression that the LEGO Group sponsored the homepage.
However, in this case, we are indeed supporting this project. We still aren’t
quite clear what exactly the support will be, or whether the LEGOFan team
will actually accept our support. Assuming they do, one thing that have
agreed to offer is that domain name usage.
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Jake can you clarify this? I expect ‘support’ and use of the word “lego” in the
url has been given subject to assurances or limitations with regard the content
of the site. If possible, I’d be interested to know what those assurances or
limitations are. For instance, will users see:
a) ‘controversial’ content (or links to it)? (The work of Brendan Powell Smith
comes to mind.)
b) condemning reviews of new & upcoming lego product lines or sets?
Please forgive me if this has been covered elsewhere in this sprawling thread.
Scott A
Have you had a look at Arthurs Seat Yet?
 
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You can see a similar exception with the LEGOWorld.nl domain. This was a site
co-developed by the company and fans.
Hope this helps!
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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