Subject:
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Re: Introducing LEGO Direct
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Fri, 10 Dec 1999 18:04:02 GMT
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Reply-To:
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johnneal@uswest.net*ihatespam*
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Viewed:
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7262 times
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Eric Kingsley wrote:
<snip>
> Just don't dumb things down for girls.
Your spin on TLC's marketing to girls is interesting. Although you and your wife
find it objectionable, I and my daughter don't. In fact, I would say that the
vast majority like it, or otherwise TLC wouldn't have invested so much into it.
I may be wrong, but I think that their market research has discovered that girls
would rather play with midi and maxifigs, rather than minifigs. Boys would rather
play with the space ships and vehicles *for* minifigs. Witness the unsuccessful
Paradisa line. The only people who seem to like it are Art Deco and Miami Vice
fans;-)
So your statement about dumbing things down for girls doesn't make any sense. If
anything, TLC has dumbed down sets for *boys* (ie Town Jr). Just because the
lines directed towards girls (Belville, Scala) come in wild greens, pinks, and
oranges doesn't mean a darned thing. Personally, I find elements colored trans
green, red, yellow, orange, etc. completely unusable and a waste.
Boys' and girls' tastes are different. Expecting them to enjoy the same themes
IMO is unreasonable. I think TLC figured this out long ago and hence the
divergence of marketing strategies for boys and girls.
My .02,
John
>
>
> Eric
>
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Message has 6 Replies:
 | | Re: Introducing LEGO Direct
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| (...) Hey now, I think Paradisa line was pretty good, I just took out the pink, and painted parts I couldn't get anywhere else. It still beats out Clinton Center, Crash City, or whatever Town Junior is called now. :) I still like my Black Corvette (...) (24 years ago, 10-Dec-99, to lugnet.general)
| | | Re: Introducing LEGO Direct
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| (...) OTOH, my daughter (now 15) looks with scorn on the "girls" Lego sets. She likes space themes - realistic ones, not sci-fi. In fact she also scorns the Lego female faces, calling them "lipstick babes". (She also scorns Barbie and other "girls (...) (24 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
| | | Re: Introducing LEGO Direct
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| (...) wife (...) it. (...) girls (...) rather (...) unsuccessful (...) Vice (...) Well, the midi / maxi -figs part for girls might be true, but unsuccessful paradisa line? Maybe it's just me, but I was between the 7-12 range when Paradisa was (...) (24 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
| | | Re: Introducing LEGO Direct
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| (...) Gotta call you on this one, man. (: I *love* Paradisa. I wish I hadn't been in my Dark Ages while it was available. I wish I could get ahold of it -- I need the pieces-parts to build my town, Southern-California style, but there's no way I can (...) (24 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
| | | Re: Introducing LEGO Direct
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| (...) I do not know where you are from so I can't make any assumptions based on your market but in the US you almost never see either Belville or Scala in stores and usually when you do see it its in a specialty store (in my experiance anyway). I (...) (24 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)
| | | Re: Introducing LEGO Direct
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| (...) Actully, I think your last sentence captures the issue more than the first point. The problem with Paradisa isn't that it was marketed for girls. The problem is that it was a weird pink and has strange architectural stuff going on. I think (...) (24 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)
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Message is in Reply To:
| | Re: Introducing LEGO Direct
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| (...) I did not mean to imply that TLC should get rid of pink. All I meant was that pink or any other color should not be the primary marketing influence for a product. I think pink is great but it should not be a requirement for a set to me (...) (24 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
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