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In lugnet.general, John Neal writes:
>
>
> Eric Kingsley wrote:
>
> <snip>
>
> > Just don't dumb things down for girls.
>
> Your spin on TLC's marketing to girls is interesting. Although you and your • wife
> find it objectionable, I and my daughter don't. In fact, I would say that the
> vast majority like it, or otherwise TLC wouldn't have invested so much into • it.
>
> I may be wrong, but I think that their market research has discovered that • girls
> would rather play with midi and maxifigs, rather than minifigs. Boys would • rather
> play with the space ships and vehicles *for* minifigs. Witness the • unsuccessful
> Paradisa line. The only people who seem to like it are Art Deco and Miami • Vice
> fans;-)
Well, the midi / maxi -figs part for girls might be true, but unsuccessful
paradisa line?
Maybe it's just me, but I was between the 7-12 range when Paradisa was
marketed, and I loved it (and I still like it). My favorite sets (though I did
not own them) were the house with the pool, and the beach cafe`. I owned
Cabana beach (a dock with a surfer, a boat, etc.) and a playground. If I
recall correctly, pink was NOT what attracted me to the sets. The buildings
did that - normal, relaxed situations, but still with as much playability as
space or castle! (Personally, I also liked castle at that age, and I wanted (I
still do...) the 4558 train.)
> Boys' and girls' tastes are different. Expecting them to enjoy the same • themes
> IMO is unreasonable. I think TLC figured this out long ago and hence the
> divergence of marketing strategies for boys and girls.
I don't think that the issue is that girl's tastes are different than
boy's, but that girl's *interests* are different than boy's. This may seem the
same thing, but it's not - most 5-12 girls I know like blue and purple as
favorite colors, only a few like pink. But even if they did like pink the
best, that wouldn't matter at all!
I just asked my sister and neighbor (girls, ages 10 and 7) what stuff they
would like to build the most. The answers were: Houses (my sis), spaceships
(!!) (neighbor). Also, I asked my sister what she would buy if she could
choose from a) a green house or b) a purple (her favorite color) spaceship.
She said the house, because the color didn't matter so much...
(I know, you can't base a conclusion on two girls, but still, it sort-of
proves my point... :-)
> Personally, I find elements colored trans
> green, red, yellow, orange, etc. completely unusable and a waste.
I mostly agree, but decoration is a nice use...
Well, those were my (long) 2 cents worth...
-Shiri
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Message is in Reply To:
 | | Re: Introducing LEGO Direct
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| Eric Kingsley wrote: <snip> (...) Your spin on TLC's marketing to girls is interesting. Although you and your wife find it objectionable, I and my daughter don't. In fact, I would say that the vast majority like it, or otherwise TLC wouldn't have (...) (24 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
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