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In lugnet.general, Brad Justus writes:
> To LEGO enthusiasts everywhere:
>
> We hope that we are the bearer of some holiday cheer for you all. For those of
> you who have felt that your love for LEGO was unrequited, this is a new day.
Wow. Thank you.
> In creating this new enterprise for the company, we take one more step towards
> reaching our strategic intent: we want to be the strongest brand in the world
> amongst families by the year 2005. It’s a very bold goal, and one that we
> believe we can reach – but only if we are capable of listening and responding
> to the people who buy our products. You. Hence the creation of LEGO Direct.
This is a huge step forward.
> As a first step, we at LEGO Direct want to participate actively in these
> newsgroups from now on – that is, if such participation is something that you
> want. Please realize that it will take some months for all our new efforts to
> be fully visible – we will be redesigning our entire Web operation (as well as
> our offline direct services), and intend to have the first release ready for
> you by late next Summer. But here’s a little preview that we think you’ll
> like: we are planning to make bulk ordering – albeit initially in a restricted
> format – available by then.
You have just given a positive response to the single-most asked for "wish" we
have from Lego.
> We cannot tell you how excited we are to be working with you all. We hope you
> are equally encouraged by the renewed commitment we are making to you. We look
> forward to a very rewarding collaboration.
Listen -
hear that? It's the sound of several thousand AFOL's staring at their
computers in stunned silence.
Some of us have been hoping for a step forward. Some of us have been working
for one (not me - I'm too lazy, but folks like Gary and Todd and many many
others). Most of us have been too cynical to think it would ever really
happen.
But while we recover, here's a big welcome in!
James
http://www.shades-of-night.com/lego/
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Message is in Reply To:
 | | Introducing LEGO Direct
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| To LEGO enthusiasts everywhere: We hope that we are the bearer of some holiday cheer for you all. For those of you who have felt that your love for LEGO was unrequited, this is a new day. With this missive, the LEGO Company asks to open a dialogue (...) (24 years ago, 9-Dec-99, to lugnet.general, lugnet.announce, lugnet.dear-lego) !!
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