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In lugnet.events.brickfest, Larry Pieniazek writes:
Part 6
Jeff Stembel: CAN you comment on what is coming out?
A: be patient.
Scott Quirk: Any comment on what is coming for SW?
A: we want to do more and will
Jon Palmer: Build some ships shaped like letters!
A: It's been done!
?: Mace and Windu?
A: they are nice. What was the question? No comment on minifigs
?: Military?
A: Lego don't do military!
Bram L: Tee shirts? That was mentioned on LUGNET long ago?
A: we are still looking into that. It is actively being worked.
Abner Finley: are there sites that LEGO *does* support or endorse sites?
A: we never endorse. We do supply material to certain sites under arrangements
Shiri: can you clarify?
A: we will not provide any "official seal" but there are sites that clearly
do provide broad services and we do want to help htem without showing favorites.
Tommy Armstrong: Are there any industrial uses for LEGO? (fastening systems??)
A:It is not an area that we target. We are aware that some industries use
LEGO for prototyping. We are not a business to business industrial supplier
Roy Gal: When LD started it was an experiment (A: NO!)... ok but have the
failures nad successes been surprising to you personally or anything that
was not inline (Chris: is KKK happy?)
A: the expectatoin was that we would take all the parts that have contact
with individual consumers on a named basis together into one org. LD is a
way of interacting and connecting with individual consumers, making the
consumer a part of the company.... feeding input into the product
development process. Those aspects were experiments. Successful yes. We did
not set expectations in advance... we did not know how people would respond
to "something that someone NON LEGO designed)... We are pleasantly surprised
at how S@H (and the web) has been able to grow internationally even in a
difficult climate. We launched the web at the same time that TRU gave in via
amazon and etoys folded up yet we have done well?
Mike Huffman: Will you offer stock options to consumers?
A: no.
Jeff VW: can we get a break on straight track?
A: not sure... the packs were thought to address this
Ondrew: any time soon for 1/2 and 1/4 track sections
A: we are looking at other geometries, it's NOT easy to reengineer.
?: any progress on "design your own MOC"?
A: yes. but it's going to be limited.. not ANY part in any color... Jake:
it is a very very big project
?: Color mosaics? even if only 16 colors?
A: we have considered it but if it comes down to poarts for a new mosaic vs.
legend... we choose legend.
Todd Thuma: What does LEGO think of us fanatics? I told my parents I was
going to BrickFest.... a gathering of friends to play wiht LEGO, my friends
think I am nutty. When they see other creations, they say it's cool but
maybe not get why we do it. What IS the company perception... contrast with
Matchbox or Barbie which haven't had this groundswell of interest. Matchbox
collectors just display their collection.
A: Direct was not created strictly to interface with the adult community.
But you can tell the company attitude based on what LD does... we are
pleased, we are grateful for the support. We see things like Time magazine
saying "trendwatch, adults are playing with LEGO" but our mission is focused
on kids... bring out the kid in adults yes, bu families with kids are our
focused. we don't discount on adults to adults... but we will support
organizatoins that get us exposure with families with kids first. "the
tipping point" is a book about how trends get started. (also see Crossing
the Chasm) There are innovators, early adopters, early and late majorities,
and laggards. There is a leap from when things are niche and when that
thing becomes mainstream. ... the adult community can help make that leap
but is NOT an immediate economic value. The role is more to get kids and
families excited.
That adult activity enables kids to stay with LEGO longer... instead of
getting shamed out of playing at earlier ages.
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<snip>
>
> ?: Military?
> A: Lego don't do military!
<snip>
Lego doesnt do military. Really. So a set like 6762 Fort Legoredo, 6271
Imperial Flagship, or 6280 Aramada Flagship are not military based sets?
While Lego may insist these are based in other themes like pirates or
western, all three of these sets have clear military backgrounds. Perhaps
some clarification, such as "lego does not plan on making a military theme
in the near future" would have been more appropriate.
BTW, a statement like this reminds me of an interview a lego official gave
almost a decade or so ago. In it, it was stated lego has not made any guns
or gun molds before. This was in reference to legos being nonvoilent toys.
Then a year later the pirate theme came out with muskets and flintlock
pistols. I would not be surprised if military sets are in legos future, the
question is really when.
Vagabond
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In lugnet.events.brickfest, Gregory J. Overkamp writes:
> Lego doesnt do military. Really. So a set like 6762 Fort Legoredo, 6271
> Imperial Flagship, or 6280 Aramada Flagship are not military based sets?
> While Lego may insist these are based in other themes like pirates or
> western, all three of these sets have clear military backgrounds. Perhaps
> some clarification, such as "lego does not plan on making a military theme
> in the near future" would have been more appropriate.
> BTW, a statement like this reminds me of an interview a lego official gave
> almost a decade or so ago. In it, it was stated lego has not made any guns
> or gun molds before. This was in reference to legos being nonvoilent toys.
> Then a year later the pirate theme came out with muskets and flintlock
> pistols. I would not be surprised if military sets are in legos future, the
> question is really when.
Yeah, I always take that with a grain of salt too. I figure what they
really mean is, "LEGO doesn't do military themes that your son [or daughter]
could actually go die in."
--Todd
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In lugnet.events.brickfest, Gregory J. Overkamp writes:
> <snip>
> >
> > ?: Military?
> > A: Lego don't do military!
>
> <snip>
>
> Lego doesnt do military. Really. So a set like 6762 Fort Legoredo, 6271
> Imperial Flagship, or 6280 Aramada Flagship are not military based sets?
No, Lego doesn't do *modern* military. You won't be seeing tanks and F-16s
until they are totally obsolete, like the Sopwith Camel is, if even then.
Jeff
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> No, Lego doesn't do *modern* military. You won't be seeing tanks and F-16s
> until they are totally obsolete, like the Sopwith Camel is, if even then.
>
> Jeff
You're right, thats probably what was meant, and i had forgotten about the
sopwith camel. Although one thing i would like to know, that was missing
from transcript, was exactly who said the comment? Was it actually someone
from LD?
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In lugnet.events.brickfest, Gregory J. Overkamp writes:
> > No, Lego doesn't do *modern* military. You won't be seeing tanks and F-16s
> > until they are totally obsolete, like the Sopwith Camel is, if even then.
> >
> > Jeff
>
> You're right, thats probably what was meant, and i had forgotten about the
> sopwith camel. Although one thing i would like to know, that was missing
> from transcript, was exactly who said the comment? Was it actually someone
> from LD?
I don't know who asked the question, but LD din't need to answer, the entire
audience did it for them.
Jeff
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In lugnet.events.brickfest, Gregory J. Overkamp writes:
> > No, Lego doesn't do *modern* military. You won't be seeing tanks and F-16s
> > until they are totally obsolete, like the Sopwith Camel is, if even then.
> >
> > Jeff
>
> You're right, thats probably what was meant, and i had forgotten about the
> sopwith camel. Although one thing i would like to know, that was missing
> from transcript, was exactly who said the comment? Was it actually someone
> from LD?
It was Brad. All otherwise unattributed comments (1) were his. However Jeff
is right, the rest of the room shouted it out at pretty much the same time.
It was pretty funny.
1 - if it just said "A:" rather than say "Jake:" before the remark... I'll
try to remember to post that as a reminder next time should it be me that
transcribes again.
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> 1 - if it just said "A:" rather than say "Jake:" before the remark... I'll
> try to remember to post that as a reminder next time should it be me that
> transcribes again.
Just wanted to mention that i greatly appreciate your transcribing the
remarks, as some other have mentioned. It kept people like me who had no
means of getting to the brickfest in the loop. I really just needed to
comment on the whole lego military issue, since it is a touchy subject. And
as you mentioned in you other post to this thread, any discussion with lego
directly might not be very fruitful, so i was hoping to get some comments
from other AFOLs. Maybe this discussion should move to a different group...
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In lugnet.events.brickfest, Jeff Stembel writes:
> In lugnet.events.brickfest, Gregory J. Overkamp writes:
> > Lar transcribed:
> > >
> > > ?: Military?
> > > A: Lego don't do military!
> >
> > <snip>
> >
> > Lego doesnt do military. Really. So a set like 6762 Fort Legoredo, 6271
> > Imperial Flagship, or 6280 Aramada Flagship are not military based sets?
>
> No, Lego doesn't do *modern* military. You won't be seeing tanks and F-16s
> until they are totally obsolete, like the Sopwith Camel is, if even then.
People do talk faster than I can type. (1) But in some cases I got what was
said word for word.
This is one of those cases (2). You could sort of tell that Brad was semi
expecting the question and had a snap answer ready to go. (the "maybe" in
answer to "are you going to announce something" was another one) which I
repeated verbatim, right down to the deliberate use of don't instead of doesn't.
It got a laugh, and the questions rolled on.
Maybe next year the questioner who asks this canonical(3) question will have
to phrase it more carefully, I for one would dearly love to dig deeply into
the whole no guns, muskets and pistols, machine guns on the sopwith etc.
with a LEGO person but suspect it would not be a fruitful discussion, this
is an area where you probably won't get a straight answer.
1 - I know, I know, it's hard to believe, but it's true.
2 - for the answer anyway, someone was asking me a question so I missed who
the questioner was and what the start of the question was, some people
really mumbled! Shame on them!
3 - and you KNOW it's canonical, it always does get asked.
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