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In lugnet.events.brickfest, Mark Herzberg wrote:
> In lugnet.events.brickfest, Larry Pieniazek wrote:
> > > A great example of what I’m talking about is the color change. The honest answer
> > on why the color change was made was the same thing I first posted on LUGNET:
> > the design lab felt that the new colors were less “dirty” and more appealing to
> > kids. It wasn’t a money issue, it was a quality issue, or at least the design
> > lab’s vision of quality. There isn’t anything I’m hiding, it wasn’t a cost
> > issue, and it wasn’t anything to do with being able to get the ABS.
>
>
> I can see how the new colours may be more appealing, but I don't buy that as a
> valid excuse and I am sick of reading it here. As if this would ever happen:
>
> Mom: "Hey son, do you like this new LEGO Star Wars set?"
> Son: "No, the tone of the light and dark greys is not vivid enough for me, it
> lacks appeal. I want that Belville set with bright and appealing colours."
>
> Give me a break.
Accusing someone of lying is serious. TLC and the people of Lego Direct do not
have a history of lying. Everything I have seen in the last 2 years shows that
Brad and Jake to be honest and straightforward. When they can't answer a
question, they say why, or they come back later with an answer. Why would they
start lying now?
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In lugnet.events.brickfest, Mark Jordan wrote:
> In lugnet.events.brickfest, Mark Herzberg wrote:
> > I can see how the new colours may be more appealing, but I don't buy that as a
> > valid excuse and I am sick of reading it here. As if this would ever happen:
> >
> > Mom: "Hey son, do you like this new LEGO Star Wars set?"
> > Son: "No, the tone of the light and dark greys is not vivid enough for me, it
> > lacks appeal. I want that Belville set with bright and appealing colours."
> >
> > Give me a break.
>
> Accusing someone of lying is serious. TLC and the people of Lego Direct do not
> have a history of lying. Everything I have seen in the last 2 years shows that
> Brad and Jake to be honest and straightforward. When they can't answer a
> question, they say why, or they come back later with an answer. Why would they
> start lying now?
Where did he accuse Jake of lying? The gist I got from the post was that if that
indeed was the reason for the change, then it was a stupid one and the people in
the design lab need a boot up the clacker.
I do know that from the perspective of my 5yo son (and indeed my own), the
brightness or otherwise of the colours is a long way secondary to the experience
of simply building stuff. The colours are a minor selling point really, and as
such I wonder how much more sales they expect to generate from this change. I
suspect it will be negligible if any, which leads me to conclude that it is an
exercise in futility.
If it was a question of cost or whatever, then I could almost understand it, but
since Jake has pointedly denied that I can only conclude that the design lab has
a screwed up perspective on what children's priorities are when they choose Lego
sets off the shelves.
You want kids to buy sets, Lego? Then make sets that they want to buy. They
don't care what colour they are if the set is a cool design.
Allister
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In lugnet.events.brickfest, Allister McLaren wrote:
snip
> If it was a question of cost or whatever, then I could almost understand it, but
> since Jake has pointedly denied that I can only conclude that the design lab has
> a screwed up perspective on what children's priorities are when they choose Lego
> sets off the shelves.
I think it should also be mentioned that the color change's delta (i.e. the
difference between the old color and the new color) is probably less that the
delta between the actual color and the color depicted on the external box
artwork. IOW, the box skews the actual color (for a multitude of reasons I'm
sure) more than the actual color change we have seen. For a good example of
this, parse thru the pile of NBA sets until you come to the one where the player
appears to have white hair. Buy the set (if your willing to spend the buck) and
you will find the more pedestrian tan hair.
Executive Summary: if impulse point-of-sale were the primary reason for the
color change, this could have been easily done (and apprently already has been)
via tweaking the colors on the box art-work.
> You want kids to buy sets, Lego? Then make sets that they want to buy. They
> don't care what colour they are if the set is a cool design.
>
> Allister
Ray
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In lugnet.events.brickfest, Mark Jordan wrote:
> In lugnet.events.brickfest, Mark Herzberg wrote:
> > In lugnet.events.brickfest, Larry Pieniazek wrote:
> > > > A great example of what I’m talking about is the color change. The honest answer
> > > on why the color change was made was the same thing I first posted on LUGNET:
> > > the design lab felt that the new colors were less “dirty” and more appealing to
> > > kids. It wasn’t a money issue, it was a quality issue, or at least the design
> > > lab’s vision of quality. There isn’t anything I’m hiding, it wasn’t a cost
> > > issue, and it wasn’t anything to do with being able to get the ABS.
> >
> >
> > I can see how the new colours may be more appealing, but I don't buy that as a
> > valid excuse and I am sick of reading it here. As if this would ever happen:
> >
> > Mom: "Hey son, do you like this new LEGO Star Wars set?"
> > Son: "No, the tone of the light and dark greys is not vivid enough for me, it
> > lacks appeal. I want that Belville set with bright and appealing colours."
> >
> > Give me a break.
>
> Accusing someone of lying is serious. TLC and the people of Lego Direct do not
> have a history of lying. Everything I have seen in the last 2 years shows that
> Brad and Jake to be honest and straightforward. When they can't answer a
> question, they say why, or they come back later with an answer. Why would they
> start lying now?
I don't think anyone is accusing Jake and LEGO Direct of lying. But Jake can
only tell us what he knows. He was completely in the dark about the color change
when it happened. Who knows if Denmark is giving him the real story now?
The best evidence for TLC making up the children's focus group excuse is the
fact that TLC was still, to this day, not made any announcement to the general
public about the color replacement. Sure, they let us AFOLs know (after the
fact) but as they love to tell us, we are only 5% of the market. Why aren't they
telling the other 95% about these new, improved colors? Why isn't there a
sticker on every box, and a big feature in the catalog and on the website?
Marc Nelson Jr.
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