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In lugnet.events.brickfest, Richard Marchetti writes:
> So defend them as pleases you, the writing is still on the wall. LD is a
> marketing scheme to make us think we are going to get a lot of the things we
> have been wanting when in reality we are likely to get very few of those
> things. They readily admit that they don't care about our segment of the
> market --
I think TLC does care *somewhat* about our market segment. After all, they
did send 7 people for two days.
> So I would get over it -- except that I find it WILDLY obnoxious that they
> think we are going to "evangelize" for them in return for precious little.
My sense is that most brand-loyal LEGO fans are willing and able to
evangelize LEGO whether we get anything in return or not.
--Todd
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In lugnet.events.brickfest, Todd Lehman writes:
> In lugnet.events.brickfest, Richard Marchetti writes:
> > So defend them as pleases you, the writing is still on the wall. LD is a
> > marketing scheme to make us think we are going to get a lot of the things we
> > have been wanting when in reality we are likely to get very few of those
> > things. They readily admit that they don't care about our segment of the
> > market --
>
> I think TLC does care *somewhat* about our market segment. After all, they
> did send 7 people for two days.
Brad Justus referred to the book, _The Tipping Point_. What if LD's point of
view is that the AFOL market is not ready... yet? It was connected to
Time's article, and some other book I haven't read.
-Erik
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"Erik Olson" <erik@olson.pair.com> wrote in message
news:Gzq9tA.E90@lugnet.com...
> In lugnet.events.brickfest, Todd Lehman writes:
> > In lugnet.events.brickfest, Richard Marchetti writes:
> > > So defend them as pleases you, the writing is still on the wall. LD is • a
> > > marketing scheme to make us think we are going to get a lot of the • things we
> > > have been wanting when in reality we are likely to get very few of • those
> > > things. They readily admit that they don't care about our segment of • the
> > > market --
> >
> > I think TLC does care *somewhat* about our market segment. After all, • they
> > did send 7 people for two days.
>
> Brad Justus referred to the book, _The Tipping Point_. What if LD's point • of
> view is that the AFOL market is not ready... yet? It was connected to
> Time's article, and some other book I haven't read.
>
> -Erik
I think it was in Larry's transcription of the Q&A/Brad's talk that there
was mention of _Crossing the Chasm_. It is a good book that discusses what
it is involved in taking a high tech product to market. This book and its
successor, _Inside the Tornado_, are both widely used in the industry I work
in (Electronic Desing Automation, aka EDA - the software that semiconductor
vendors use to design their chips, boards, etc.).
Although it has been a while since I have read either book, I am stuggling
with the application of the Chasm Model (what Crossing the Chasm is based
on) to TLC and their products. I guess I'll have to go back and read them
again.
Mike
PS: If you ever have the chance to hear Geoffrey Moore (author of _Crossing
the Chasm_) speak take advantage of it, he does a good job.
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
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