Subject:
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Re: Pics from ToyFair 2005
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Newsgroups:
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lugnet.year.2005
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Date:
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Thu, 24 Feb 2005 19:01:47 GMT
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Viewed:
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4899 times
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In lugnet.year.2005, Richard Noeckel wrote:
> The new direction Lego has taken may just save the company, but yet, at what
> cost? The ideals of the past gave relevance to the notions that Military (guns)
> and Mortality (graves) were not the ethics the company was founded upon…
>
> What compromise is this?
>
> ...unfortunately, it’s a realistic one!
>
> But the new gun-heavy Dino line, and darker-realism of Harry Potter are a
> solution to a juniorization trend. Albeit a drastic one, yet nevertheless
> something better perhaps.
>
> The grittiness of Vikings, and the ghoulishness of the grave corpse/zombie are
> truly a wake up call to the world…TLG has seemingly chosen to evolve.
>
> And it seems that under a new directors management, Lego has finally grown up.
I must respectfully disagree. I don't see the new Dino and HP lines as a new
compromise. Lego has had guns before (pirates, space, adventurers) and graves
(adventurers, castle). From what I saw, it doesn't apppear to be much of a
radical departure from what has come before. Also, the guns issue doesn't mean
that Lego will start having military figures or more realistic modern guns
either.
I will say that I like what I have seen from ToyFair this year and am
enthusiastic; but I don't see Lego changing it's ethics or ideals in order to
'save the company'. Of course, I didn't know Lego was in trouble so I may be
misinformed.
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