Subject:
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Re: Pics from ToyFair 2005
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Newsgroups:
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lugnet.year.2005
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Date:
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Sun, 20 Feb 2005 13:02:23 GMT
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Viewed:
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4559 times
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In lugnet.year.2005, Mike Walsh wrote:
> Thanks for the pics Larry.
You're very welcome!
> Anyone catch the age range on the Magnetic toy in this picture?
Obviously learning a bit from LEGO!
> http://www.brickshelf.com/cgi-bin/gallery.cgi?i=1112604
The free issue of the toy biz trade rag had an editorial about how Toy
manufacturers need to realise that kids abandon toys at earlier and earlier
ages, because they want to grow up, and adults go back to toys, more and more
(not all adults, but a growing segment). Their path to growth is, in that
writer's view, to embrace that, and to compete against the retailers that sell
adult toys (Harleys, high end electronics, etc. etc.).
I'll try to see if I can find that online when I get a chance if there's more
interest.
If anything I think LEGO is a bit ahead of some other manufacturers in embracing
that, although they could go farther. His counterexample was TRU. A giant
giraffe has zero appeal to adults, so he was saying TRU was sending the message
that they don't validate adults playing with toys. (certainly they have never
formally trained their cashiers not to make snide comments...)
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Message has 1 Reply:
 | | Re: Pics from ToyFair 2005
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| (...) Interesting observation. In the past ~8 months I have noticed a major change in the store-stocking attitude of TRU. Stores which used have shelves oveflowing with older stuff are now clean as a whistle. The store directors seem to be more (...) (20 years ago, 20-Feb-05, to lugnet.year.2005)
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Message is in Reply To:
| | Re: Pics from ToyFair 2005
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| "Larry Pieniazek" <larry.(mylastname)@...e.DOT.com> wrote in message news:IC6vyG.1p88@lugnet.com... [ ... snipped ... ] (...) 2005 (...) Thanks for the pics Larry. Anyone catch the age range on the Magnetic toy in this picture? (URL) Mike Walsh - (...) (20 years ago, 20-Feb-05, to lugnet.year.2005)
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