Subject:
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Re: Lego Links Up with BMW Williams Formula 1 Team!!!!
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Newsgroups:
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lugnet.technic, lugnet.year.2002
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Date:
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Thu, 31 Jan 2002 21:01:12 GMT
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Viewed:
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12 times
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This is great news! So far it was looking like it was going to a sad year
for Technic (OK, so call me a Bionicle Burner -just hate those sets) but
this has helped me revive my spirits for 2K2.
Would be kind of nice to see Lego get together w/ Porsche and come out w/ a
Lego GT-1 racer?
Adrian E.
"Chris Fenter" <chris@i-axis.freeserve.co.uk> wrote in message
news:GqtJCo.51B@lugnet.com...
> this sounds like a very cool promotional link up! the story is on the BMW
> Williams F1 homepage at http://www.bmw.williamsf1.com/, and probably
> elsewhere too (I found it also at the Motor Sport news site
> http://www.crash.net).
>
> The main tie-in is with the Racers range, but there will also be what • looks
> like a nice looking new version* of the Silver Champion (8458) in full • team
> livery (due out in September) - very sweet!
>
> Chris
> *even though I've got an 8458, I want one of these!*
>
> P.S. I couldn't find a Racers newgroup, so I hope I haven't missed anyone
> out here!
>
> P.P.S.
> here's the text of the official press release... (it's quite long!)
>
>
> LEGO Company in Pole Position with WilliamsF1
> 31st January 2002
>
> Is it a bird? Is it a plane? No, it's the WilliamsF1 Team Racer, due to • hit
> the shops in September 2002!
>
> Billund, Demark/Oxford - One of the world's premier toy brands, the LEGO
> Company, today announced a major licensing agreement with WilliamsF1, one • of
> the most respected names in Formula One.
>
> The three-year collaboration is based on LEGO Company's Racer products, • and
> will provide children with an educational insight into the engineering,
> design and experimentation processes that are vital to success in Formula • One.
>
> The customisation and adaptation of LEGO Racers to compete in LEGO • Company's
> fictional competition environment, the Drome, will draw on the real-life
> engineering practices used in Formula One, thus providing children with an
> exciting and engaging medium to learn about the design of vehicles to suit • a
> variety of circumstances.
>
> Brand Director Stig Blicher, said, We decided to work together with the
> WilliamsF1 team as they quickly caught on to the idea about bringing the
> fascinating world of Formula One into the children's own racing universe.
> Formula One is all about cutting-edge technology and we think that
> WilliamsF1 has one of the most ambitious and serious approaches to racing.
> They are really world class within their field and known for building race
> cars, customisation, high-quality performance and best practices. These
> qualities correspond very well with those of the LEGO Company. The • learning
> element and the strong brand recognition are also common features of the • two
> companies.
>
>
>
> As the prototype shows, the 'WilliamsF1 Team Racer' will allow children to
> build and re-build their very own FW24!
>
> Jim Wright, WilliamsF1 Head of Marketing reflected, "Following hard on the
> heels of the launch of the new car last week, the FW24, this association
> with another global brand of the stature of LEGO Company is tremendously
> exciting for all concerned.
>
> Morten Melbye Andersen, Director of Product Management, said: "Young boys
> are drawn towards racing because of its essential elements of action, high
> speed and excitement. Thanks to this new collaboration with the WilliamsF1
> team, the young drivers of LEGO Racers can now also see how a Formula One
> driver is not only dependent on his own driving skills, but also very much
> on the technical back up in the pit."
>
> LEGO Racers is a brand-new property from LEGO Company that places children
> in the driver's seat. Motor racing is a sport in which everything can • change
> in a split second. The LEGO Racers universe gives children access to the
> very DNA of motor racing, offering them a tangible taste of the excitement
> and encouraging them to experiment, build and rebuild their vehicles in
> order to improve performance. In tying up with WilliamsF1 we want children
> to be inspired by the fascinating real-life-racing world which they can • then
> transfer to their own universe at home, Morten Melbye Andersen continued.
>
> Commenting on the new alliance, Frank Williams, WilliamsF1 Managing • Director
> said, I am delighted that we have forged such a prestigious partnership • with
> LEGO Company, a ubiquitous brand name in every corner of the world. The • LEGO
> Racers series is not just fun, but provides serious learning content for
> children, drawing on the lessons of Formula One.
>
> "During our meetings with WilliamsF1 it was great to see how fascinated • they
> were by our Drome concept, a fiction environment - the Coliseum of
> Competition - where race cars are rebuilt and customised for many • different
> environments and the thrills and spills of racing is enjoyed. The Drome
> concept has been created to inspire children to experiment and play with • the
> racing DNA and the LEGO DNA," says Morten Melbye Andersen.
>
>
>
> The 'WilliamsF1 Team Racer' by the LEGO Company.
>
> In September 2002, the LEGO Company will launch the 'WilliamsF1 Team • Racer'
> to complement the Racer series. The 65-centimetre long model, will be • based
> on the WilliamsF1 BMW FW24 (Formula One racing car) and will be the LEGO
> Racers flagship model.
>
> The family-owned LEGO Company, founded in Denmark in 1932, is the world
> leader in providing quality products and experiences that stimulate
> children's creativity, imagination and learning. It does so through • playful
> activities that encourage hands-on, minds-on creation, fun, togetherness • and
> the sharing of ideas. By 2005, the company wants the LEGO brand to be the
> strongest in the world among families with children.
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