Subject:
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Re: Thoughts on Spy Photos of New Trains
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Newsgroups:
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lugnet.trains
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Date:
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Sat, 7 Jan 2006 14:24:52 GMT
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Viewed:
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2502 times
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I was just pointing out that the Santa Fe was indeed targeted at children.
According to Jake, no sets are
targeted at AFOLs:
In truth, there are actually no “AFOL products” in our assortment. Sure,
there are products that better keep in mind the AFOL needs/desires more
than others. But there is not one product (yet) that was created solely
for AFOLs.
Marc Nelson Jr.
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The whole point of this exercise is to bring down the entry point of a starting
train set. The Super Chief cost more than the My-Own-Train, so it doesn’t help
one bit. The price-per-piece is irrelevant - if that was the only engine
available it would be too high a price for a first train set. That’s why it was
only sold through LEGO channels, not regular toy shops.
This isn’t about the target age range; it’s about the target volume of sales.
If a complete battery train set can be sold for significantly less than the
current complete 9V setups then it will bring more people into LEGO trains.
The Super Chief wouldn’t warrant custom mouldings because it was a smaller
production run. Something that is intended to sell in large numbers will recoup
the extra tooling cost of a new piece, and then it will have been worth it.
I’ve held the view (and expressed it here and to Jake) that LEGO trains are
missing out by not having the lower price entry point that used to be provided
by the continuation of battery trains into the 12V era, and I’m glad to see this
coming along.
My only concern is that LEGO have been very bad at the
joined-up-thinking-as-a-whole-company ideal, so while the new sets may come with
the reassurance from Jake and/or ambassadors that 9V will continue to be
supported (though maybe more through Shop@Home than through toy shops), there’s
a definite possibility that Shop@Home will at some point completely fail to keep
up the supply.
Jason R
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Message has 2 Replies:
 | | Re: Thoughts on Spy Photos of New Trains
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| In lugnet.trains, Jason J. Railton wrote: (snip) (...) This is exactly how I feel about the new trains. Whilst I welcome the realistic Euro designs and the entry-level pitching, the assurance that 'metal track will continue to be available' is not (...) (19 years ago, 7-Jan-06, to lugnet.trains, FTX)
| | | Re: Thoughts on Spy Photos of New Trains
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| (...) I agree with you here, Jason. When considering the new battery system, we are, in theory, talking about a line that will provide easier access to LEGO trains for the GP. There is something non-threatening about devices which only require just (...) (19 years ago, 7-Jan-06, to lugnet.trains, FTX)
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Message is in Reply To:
| | Re: Thoughts on Spy Photos of New Trains
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| (...) Only if the Super Chief was three times as expensive, which it wasn't. Real bricks mean more value for the dollar than molded super-pieces. (...) I have no idea what effect price per piece means for TLC's bottom line. They seem to go to either (...) (19 years ago, 7-Jan-06, to lugnet.trains, FTX)
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